FORM Expands GoSpotCheck with Revelyst and Tailwind, Boosting Outdoor Brand Retail Performance
- FORM enhances its GoSpotCheck platform by integrating Revelyst and Tailwind Nutrition to improve retail execution for outdoor brands.
- The integration supports product availability and merchandising execution, crucial for client success during peak summer demand.
- FORM leverages real-time data to optimize retail strategies, reinforcing its role as a key partner for outdoor brands.
FORM Expands GoSpotCheck Platform with Key Outdoor Brands
FORM, headquartered in Quincy, Massachusetts, announces a significant enhancement to its GoSpotCheck platform by integrating two notable brands: Revelyst, which includes popular names like CamelBak, Fox, and Simms, and Tailwind Nutrition. This strategic move, effective June 17, 2025, aims to bolster retail execution and field performance in anticipation of the peak summer season. The integration is designed to streamline field operations, ensuring that outdoor enthusiasts have reliable access to essential hydration, gear, and nutrition products. This initiative highlights FORM's commitment to maintaining a consistent brand presence across various retail locations, crucial for maximizing customer engagement during high-demand periods.
Kevin Corcoran, Chief Sales Officer at FORM, underscores the necessity of agility in the retail space, particularly in supporting clients' field teams. He emphasizes that the ability to maintain product availability and capture merchandising execution is vital during critical times. The incorporation of Revelyst and Tailwind Nutrition into the GoSpotCheck platform not only enhances FORM’s existing portfolio, which already boasts partnerships with leading outdoor lifestyle brands like Helen of Troy, Otter Products, and Smith Optics, but also reflects the company's broader objective of empowering outdoor brands amid a competitive market landscape. By leveraging real-time retail data, FORM positions itself as a key player in optimizing retail strategies for its clients.
The personal connection that FORM employees have with the brands further strengthens the company's resolve. Testimonials from team members about the benefits of products like Tailwind, CamelBak, and Simms gear illustrate a shared passion for outdoor adventures, enhancing the authenticity of FORM's offerings. The company's mission to support the estimated 2 billion mobile workers globally through its innovative field execution platform transforms how frontline teams manage tasks, collect data, and communicate. As FORM continues to evolve its services, it remains focused on driving client success through cutting-edge mobile technology, ultimately fostering a more efficient retail environment for outdoor brands.
In addition to these developments, FORM’s commitment to enhancing field operations reflects a growing trend among companies in the outdoor industry to prioritize data-driven decision-making. The integration of established brands into the GoSpotCheck platform marks a strategic response to the needs of a dynamic marketplace, ensuring that retailers can adapt swiftly and effectively.
Overall, FORM's recent additions signify a proactive approach to improving retail execution, reinforcing the company’s role as a pivotal partner for outdoor brands striving for success in an increasingly competitive landscape. By focusing on real-time data collection and operational efficiency, FORM aims to empower its clients and enhance the outdoor consumer experience.