FORM Integrates Outdoor Brands to Enhance Retail Execution and Drive Summer Sales
- FORM integrates outdoor brands Revelyst and Tailwind Nutrition into GoSpotCheck for enhanced retail execution and field performance.
- The integration supports product availability and merchandising, aiming to boost sales during peak outdoor seasons.
- FORM emphasizes mobile technology to improve operational efficiency, positioning itself as a leader in the outdoor retail sector.
FORM Enhances Retail Execution with New Brand Integrations
FORM, headquartered in Quincy, Massachusetts, announces a significant enhancement to its GoSpotCheck platform by integrating two prominent outdoor brands, Revelyst and Tailwind Nutrition, as of June 17, 2025. Both brands are well-regarded for their products that cater to outdoor enthusiasts, including CamelBak for hydration, Fox for outdoor gear, and Simms for fishing equipment. This strategic move aims to bolster retail execution and field performance during the crucial summer season, when consumer demand for outdoor products typically surges. By incorporating these well-established brands into its platform, FORM positions itself to streamline field operations while capturing real-time retail data, ensuring that the presence of these brands remains consistent across various retail locations.
Kevin Corcoran, Chief Sales Officer at FORM, underscores the importance of agility in supporting clients’ retail and field teams. He highlights that the integration is not merely about adding new brands, but rather about enhancing the capability to ensure product availability and effective merchandising execution, particularly during peak sales periods. Corcoran's insights reflect a broader trend in the retail industry, where real-time data and responsive strategies are crucial for success. By expanding its already impressive roster—which includes notable names like Hydro Flask, Osprey, and Smith Optics—FORM aims to create a comprehensive ecosystem that enhances the field performance of its clients.
The employees of FORM are deeply engaged with the new brands, sharing personal experiences that demonstrate how products like Tailwind and CamelBak enhance their outdoor adventures. This internal connection not only strengthens the team's commitment to the brands but also informs the way FORM interacts with its clients and their retail strategies. The company’s mission extends beyond mere brand representation; it seeks to empower outdoor brands and support the estimated 2 billion mobile workers worldwide. By leveraging its innovative field execution platform, FORM acts as a digital assistant for frontline teams, improving task management, data collection, and real-time communication, ultimately enabling leaders to make quick, informed decisions that drive success.
In addition to the new brand integrations, FORM continues to emphasize the importance of mobile technology in modern retail operations. As the outdoor lifestyle market evolves, FORM remains dedicated to developing tools that enhance client success and improve operational efficiency. The company’s forward-thinking approach positions it as a key player in the outdoor retail sector, ensuring that it meets the evolving needs of both brands and consumers in a rapidly changing marketplace.