FormFactor's GoSpotCheck Partners with Suja Life for Advanced Retail Execution Strategy
- GoSpotCheck partners with Suja Life to enhance retail execution across 10,000 grocery stores, including major chains.
- The integration of point-of-sale data into GoSpotCheck's platform enables Suja Life to analyze sales trends in real-time.
- This collaboration aims to improve operational efficiency and customer engagement through data-driven retail management strategies.
Suja Life Selects GoSpotCheck to Revolutionize Retail Execution
On September 3, 2025, GoSpotCheck by FORM announces a significant partnership with Suja Life, a prominent player in the organic beverage market, particularly known for its cold-pressed juices. The collaboration aims to enhance retail execution across approximately 10,000 large-format grocery stores, including industry giants such as Kroger, Walmart, Stop & Shop, and Sprouts. This strategic move responds to the increasing demand for data-driven retail management and reflects Suja Life's commitment to optimizing its operations in a competitive landscape.
A key aspect of Suja Life's decision to partner with GoSpotCheck lies in the latter’s ability to integrate syndicated point-of-sale data directly into its field sales application. This functionality empowers Suja's field teams to analyze sales trends and identify growth opportunities in real-time, allowing for a more agile response to market dynamics. The integration streamlines resource allocation, enables the identification of performance issues, and leverages seasonal sales boosts, thus ensuring that each store visit is informed by the latest market intelligence. Tamara Lorffler, Suja Life's Director of Retail, underscores the significance of having both sales data and execution tasks consolidated within a single platform, which equips their teams to act quickly and effectively drive sales.
Moreover, the partnership with GoSpotCheck allows Suja Life to enhance task management, facilitating real-time photo reporting and actionable insights—all accessible from one comprehensive platform. This level of integration supports strategic decisions with visual execution data and live sales metrics, fostering a more proactive approach to retail execution. Jamie Oschefski, a Senior Sales Executive at GoSpotCheck, commends Suja Life for its forward-thinking strategy in adopting the platform. This innovative approach serves to redefine retail execution, ultimately enhancing customer experiences and positioning Suja Life to thrive in the evolving consumer landscape.
In addition to streamlining retail execution, the partnership marks a significant step for Suja Life, which was established in 2022 as a vertically integrated manufacturer and marketer of plant-based beverages. By aligning with GoSpotCheck, Suja Life joins a growing list of consumer brands harnessing technology to boost efficiency and sales in retail settings worldwide. This collaboration not only aims to improve operational effectiveness but also fosters a deeper connection with consumers who value transparency and quality in their food and beverage choices.
With the beverage industry increasingly leaning towards data-driven strategies, Suja Life’s partnership with GoSpotCheck illustrates a broader trend where technology plays a pivotal role in enhancing retail performance and customer engagement. As the market continues to evolve, this collaboration positions Suja Life to leverage insights and adapt swiftly, ensuring its offerings remain relevant and appealing to health-conscious consumers.