Brandon Graham Boosts Local Businesses in Firstrust Bank's 'Edge' Campaign for GameSquare Holdings
- GameSquare Holdings collaborates with Firstrust Bank to empower local Philadelphia businesses through the "Edge" campaign.
- Brandon Graham symbolizes resilience, aligning sports success with business growth in the Firstrust Bank initiative.
- The "Edge" campaign launches during the Eagles' home opener, highlighting community commitment and support for local entrepreneurs.
Brandon Graham Champions Local Businesses with Firstrust Bank’s “Edge” Campaign
Brandon Graham, the Philadelphia Eagles' star defensive player and two-time Super Bowl Champion, is at the forefront of Firstrust Bank’s new marketing initiative, the “Edge” campaign. This collaboration aims to underscore the bank’s commitment to empowering local businesses in Philadelphia by showcasing how it provides them with a competitive advantage. The campaign launches in conjunction with the Eagles’ home opener, further cementing Graham’s status as a beloved figure in the community while bridging the gap between sports and business. In this campaign, Graham embodies the resilience and competitive spirit that Firstrust Bank seeks to instill in the businesses it supports.
Richard J. Green, Executive Chairman and Owner of Firstrust Bank, emphasizes the synergy between Graham’s on-field prowess and the bank’s mission to foster growth in Philadelphia. By leveraging Graham’s name and reputation, the bank aims to communicate its dedication to helping businesses thrive amidst the competitive landscape. Graham’s transition from a revered athlete to a business champion exemplifies the message of the campaign: success in sports mirrors success in business, requiring consistent performance and determination. The collaboration is not just a marketing strategy; it represents a deeper commitment to the community that both Graham and Firstrust Bank cherish.
The “Edge” campaign will officially debut during the preseason game between the Eagles and the New York Jets on August 22, 2025. This strategic timing coincides with heightened local interest in football, allowing Firstrust Bank to reach a broad audience while inspiring local entrepreneurs. As Philadelphia's Hometown Bank and the Official Bank of the Philadelphia Eagles, Firstrust Bank focuses on fostering relationships that benefit the community as a whole. Graham’s involvement is a testament to his love for Philadelphia, reinforcing the message that local businesses are integral to the region’s success and vitality.
In addition to the “Edge” campaign, other brands are also making strides in community engagement. AXIA TIME, a watch company, is set to celebrate college football and the Ohio State Buckeyes’ playoff victory with events in Columbus, Ohio. Fans can meet playoff MVP Will Howard and take photos with the Heisman Trophy, highlighting the intersection of sports and community pride.
As local businesses and sports figures collaborate to uplift their communities, the narrative surrounding Philadelphia and Columbus emphasizes the importance of resilience and teamwork, both on and off the field. These initiatives not only celebrate athletic achievements but also foster a spirit of growth and opportunity in their respective regions.