Graphic Packaging Strengthened by Veritiv's Acquisition of S. Walter Packaging Business
- Veritiv acquires S. Walter Packaging to enhance its specialty packaging business and access high-value markets.
- The merger will improve Veritiv's customization, speed, and innovation for premium brands in the packaging sector.
- This strategic acquisition positions Veritiv as a stronger competitor in the evolving packaging landscape.
Veritiv Strengthens Packaging Capabilities with Strategic Acquisition
Veritiv Operating Company, a leader in specialty packaging distribution and facility solutions, makes a significant move by acquiring the packaging distribution business of S. Walter Packaging Corp. With over a century of experience, S. Walter has established itself as an authority in custom packaging solutions across various sectors, including retail, hospitality, food and beverage, and fashion. This acquisition, announced on September 2, 2025, aims to enhance Veritiv’s specialty packaging business, particularly in high-value markets. CEO Sal Abbate emphasizes that integrating S. Walter's customer base will improve Veritiv's ability to deliver speed, customization, and innovation to premium brands, which is essential in today’s competitive landscape.
The merger is not merely a financial transaction; it represents a strategic alignment of resources and expertise that can provide significant advantages in the packaging sector. S. Walter’s established clientele will facilitate a smoother integration into Veritiv’s existing operations, thereby strengthening its direct-to-store services and multi-brand kitting capabilities. The partnership is expected to create a comprehensive solution for modern brands and retailers who seek tailored packaging options that meet specific market demands. This focus on customization and innovation is crucial as the industry shifts towards more sophisticated packaging solutions.
Rob Cunningham, COO of S. Walter, shares his enthusiasm about the collaboration, anticipating enhanced growth opportunities under Veritiv’s umbrella. The union combines S. Walter’s long-standing reputation with Veritiv's strengths in automation, design, and fulfillment services. As both companies work together, they aim to deliver greater value to their customers while enhancing their competitive standing in the packaging industry. This acquisition is a clear signal of Veritiv’s commitment to expanding its market share and capabilities, positioning it as a formidable player in the evolving packaging landscape.
In addition to this acquisition, the sustainability sector within packaging is witnessing notable developments. Pure Strategies, a Massachusetts-based sustainability consulting firm, has recently published a report titled "Realizing Sustainable Packaging - The Next Era of Packaging." This report aims to guide companies in advancing their sustainable packaging initiatives beyond mere compliance. By leveraging Extended Producer Responsibility (EPR) frameworks, businesses can not only meet regulatory requirements but also unlock opportunities for innovation and growth within their packaging strategies.
Tim Greiner, Managing Director of Pure Strategies, highlights the report's insights into packaging optimization and the transition to sustainable materials. As companies strive to align their packaging efforts with sustainability goals, the recommendations in the report suggest that improved access to packaging data and innovative solutions can facilitate a significant transformation in the industry. This ongoing focus on sustainability complements the strategic moves made by companies like Veritiv, as the sector increasingly prioritizes environmentally responsible practices.