Gravity Co. Partners with AllGear Digital to Transform Outdoor Advertising Landscape
- AllGear Digital partners with Teton Gravity Research to enhance outdoor-adventure advertising through compelling storytelling and filmmaking.
- The collaboration aims to increase AGD+'s reach and engage over 300 million outdoor enthusiasts annually.
- TGR’s expertise will diversify AGD+'s offerings, creating more opportunities for advertisers in the outdoor community.
AllGear Digital Partners with Teton Gravity Research to Enrich Outdoor Advertising Landscape
AllGear Digital (AGD) announces a transformative partnership with Teton Gravity Research (TGR), a renowned action sports media and apparel company. This collaboration integrates TGR’s acclaimed filmmaking and storytelling capabilities into AGD+'s expansive outdoor-adventure advertising network. With a portfolio that features prominent brands such as GearJunkie, The Inertia, and Bikerumor, AGD+ leverages this partnership to enhance its appeal to outdoor enthusiasts. The union is poised to tap into TGR's loyal audience, which has been cultivated over decades through compelling content in skiing, snowboarding, surfing, and mountain biking.
Rob Hudson, AGD's Head of Sales, articulates the significance of this partnership, noting TGR's esteemed voice in the action sports realm. He emphasizes how TGR's commitment to high-impact storytelling resonates with AGD+'s mission to connect brands with adventure-oriented consumers. The collaboration is expected to bolster AGD+'s reach, now surpassing 300 million annual engagements, by integrating high-quality content that inspires and motivates outdoor activity. This alliance not only amplifies AGD+'s marketing strategies but also enhances the narrative quality of its advertising offerings, setting a new standard for engagement within the industry.
As TGR approaches its 30th anniversary, the partnership underscores a shared vision of innovation and authenticity. Co-founders Steve and Todd Jones express their enthusiasm for collaborating with AGD to inspire the next generation of outdoor enthusiasts. The integration of TGR’s expertise into AGD+ is expected to diversify engagement opportunities, making the platform increasingly attractive to advertisers seeking to connect with a passionate outdoor audience. Together, both companies aim to elevate their impact within the outdoor community, fostering a deeper connection between brands, creators, and athletes.
In addition to this partnership, AGD is strategically positioned to capitalize on TGR's established reputation and storytelling prowess, further solidifying its status as a leading platform in outdoor advertising. This collaboration not only enhances AGD+'s content but also broadens its network of partners, creating a more vibrant ecosystem for adventure brands looking to reach engaged audiences.
For advertising inquiries or to learn more about the partnership, interested parties can visit AGD's website, reflecting the company's commitment to fostering innovation and community engagement in the outdoor space.
