Impression Isla Mujeres: Hyatt's Instagrammable Hotel Crowned Most Luxurious Again in 2025
- Impression Isla Mujeres by Secrets, part of Hyatt's Inclusive Collection, won The Most Instagrammable Hotel award for 2025.
- The resort achieved back-to-back titles, receiving 72% of votes in a competitive tournament with 64 global contestants.
- Hyatt emphasizes unique experiences and captivating designs, enhancing its reputation in the luxury hospitality sector.
Impression Isla Mujeres: A Beacon of Instagrammable Luxury
Impression Isla Mujeres by Secrets, a member of Hyatt's Inclusive Collection, gains international acclaim as The Most Instagrammable Hotel in the World for 2025, marking a remarkable second consecutive victory after its first win in 2024. This accolade, awarded by Luxury Travel Advisor, positions the resort among an elite group of only two properties in the competition's history to secure back-to-back titles. The recognition reflects the hotel’s appeal in a competitive landscape that included 64 global contestants, with the resort ultimately standing out through a public voting process that saw over 33,800 votes cast.
The competitive tournament spanned six rounds and drew participation from hotels across various regions, including North America, Europe, and Asia. Impressively, Impression Isla Mujeres is the only all-inclusive resort to advance to the "elite eight" phase, where it faced off against some of the most prestigious luxury hotels worldwide. With an astounding 72% of the votes in the final round, the resort's design and captivating aesthetics played a pivotal role in its success. General Manager Mourad Essafi attributes this achievement to the hotel’s thoughtful architecture, which showcases the vibrant natural beauty of Isla Mujeres. The resort features multiple terraces, four-tiered infinity pools, and expansive floor-to-ceiling windows that provide guests with unparalleled ocean views, making it a prime location for social media enthusiasts.
The recognition of Impression Isla Mujeres by Secrets underscores Hyatt’s commitment to excellence in the luxury hospitality sector. The resort not only focuses on creating visually stunning environments but also ensures that guests have memorable experiences that extend beyond their stay. This dual emphasis on aesthetics and guest satisfaction solidifies the resort's reputation as a premier destination for travelers seeking both luxury and a picturesque backdrop for their adventures.
In addition to its recent accolade, Hyatt continues to enhance its portfolio with innovative properties that attract discerning travelers. The success of Impression Isla Mujeres by Secrets serves as a benchmark for future developments within the Hyatt Inclusive Collection, emphasizing the importance of offering unique and captivating experiences in a competitive market.
As the hospitality industry increasingly caters to the Instagram generation, the triumph of Impression Isla Mujeres by Secrets stands as a testament to the power of design and experience in attracting guests. Hyatt’s focus on creating visually stunning and memorable destinations positions it favorably within the evolving landscape of luxury travel.