Horizon Bancorp (IN): Horizon Media Enhances Leadership for AI-Driven Marketing Innovations
- Horizon Media expands leadership team to enhance AI-driven marketing strategies with key external hires.
- New leaders will support the development of Blu, an AI-native integrated marketing platform for clients.
- Horizon's focus on AI reflects its commitment to adapting to market trends and improving client service delivery.
Horizon Media Expands Leadership Team to Enhance AI-Driven Marketing Strategies
Horizon Media, the largest independent media agency in the U.S. and globally, announces a major expansion of its Product & Data leadership team with strategic appointments aimed at bolstering its AI-native product innovation and marketing intelligence. The company welcomes three notable external hires: Krish Kuruppath as EVP, Head of Tech; Jeremy Flynn as EVP, Head of Product; and Allan Johnston as SVP, Head of Program Management. This initiative aligns with Horizon's goal of establishing a new benchmark in the media agency landscape through the development of Blu, an AI-native integrated marketing platform designed to cater to the evolving demands of marketers.
Bob Lord, President of Horizon Media Holdings, underscores the necessity of transcending traditional agency models to meet the complexities of the modern marketing environment. The newly appointed leaders will report directly to Domenic Venuto, EVP, Chief Product & Data Officer, and are expected to drive Horizon’s AI-driven growth offerings. Each leader brings a wealth of experience to their roles: Kuruppath offers over two decades of expertise in digital technology and product development, while Flynn and Johnston contribute their substantial backgrounds in product strategy and program management, respectively. This infusion of talent illustrates Horizon's commitment to rethinking the value of agency partnerships and enhancing client service delivery through innovative technological solutions.
As the marketing landscape evolves rapidly, Horizon Media's focus on AI and data-driven strategies reflects a proactive approach to adapting to these changes. The introduction of the Blu platform aims to simplify clients' marketing technology stacks, giving them greater confidence and transparency in navigating the complexities of their strategies. Horizon's commitment to measurable business outcomes is bolstered by these leadership appointments, which signal a robust investment in the future of marketing intelligence and innovation.
In addition to the leadership changes, Horizon Media's expansion signifies the company's intent to stay ahead of market trends and enhance its service offerings. By integrating advanced AI capabilities into its operational framework, Horizon positions itself as a leader in delivering tailored marketing solutions that resonate with clients' evolving needs.
The strategic appointments highlight Horizon's dedication not only to internal growth but also to fostering partnerships that empower clients in the competitive digital landscape, reinforcing its status as a pioneer in the media agency sector.
