Hilton Worldwide Holdings Hosts Inaugural Balloon Glow Event at Santa Fe Buffalo Thunder
- Hilton Santa Fe Buffalo Thunder will host the inaugural "Light Up The Links" Balloon Glow event on October 1-2, 2025.
- The event aims to foster community spirit, featuring hot air balloons, live music, and family-friendly activities.
- Hilton Worldwide Holdings strengthens community ties and brand visibility through engaging local events like the Balloon Glow.
Hilton Santa Fe Buffalo Thunder to Host Inaugural Balloon Glow Event
The Hilton Santa Fe Buffalo Thunder is gearing up for a spectacular new event, the "Light Up The Links" Balloon Glow, set to take place at the Towa Golf Course on October 1-2, 2025. This family-friendly event promises to be a vibrant showcase of 16 hot air balloons, including the towering 135-foot Zozobra balloon, which will light up the evening sky at sunset. The event aims to create a delightful atmosphere for families and visitors, featuring various activities and entertainment options, including live music performances, food trucks, and children's activities.
Attendees of the Balloon Glow can enjoy tethered balloon rides for a nominal fee of $20 per person, providing an exciting opportunity to ascend 100 feet into the air for breathtaking views of the surrounding landscape. The rides operate on a first-come, first-served basis, encouraging early arrival to secure a spot. Activities will commence daily at 5:00 p.m., ensuring that families can gather after a day of exploration and experience the charm of hot air balloons illuminated against the night sky. General Manager Jason Schliening emphasizes the event's goal: to unite families, neighbors, and visitors in a celebration of community and joy.
In addition to the visual spectacle of the balloon glow, the event offers interactive activities provided by the Santa Fe Children's Museum Van of Enchantment, along with opportunities for local authors to showcase their work. Visitors are encouraged to bring their own seating, such as folding chairs or blankets, as the venue will not provide seating. With free general admission parking available and the possibility of purchasing VIP parking passes, the Hilton Santa Fe Buffalo Thunder aims to make this inaugural event accessible and enjoyable for everyone. As the date approaches, anticipation builds for what promises to be a memorable experience in the heart of Santa Fe.
Partnerships Highlight Hilton’s Community Engagement
In a broader context of community involvement, Hilton Worldwide Holdings continues to strengthen its ties within local markets through events like the Balloon Glow, reflecting the company's commitment to family-friendly, engaging experiences. Such initiatives not only enhance brand visibility but also foster community spirit and tourism, positioning Hilton as a key player in regional events that attract visitors and residents alike.
Additionally, the company's focus on partnerships, like those seen in the beauty industry with brands such as Paul Mitchell, further showcases Hilton's understanding of the importance of collaboration in enhancing brand equity and community presence. By aligning with influential figures and supporting philanthropic efforts, Hilton aims to create lasting connections that resonate with diverse audiences.