Hilton Worldwide Hosts 'Light Up The Links' Balloon Glow Community Event in Santa Fe
- Hilton Worldwide Holdings will host the "Light Up The Links" Balloon Glow event in Santa Fe on October 1-2, 2025.
- The event features hot air balloons, family-friendly activities, and live performances, fostering community connection and enjoyment.
- Hilton emphasizes community engagement and innovative experiences, strengthening relationships with locals through memorable events like this.
Hilton's Innovative Community Engagement: "Light Up The Links" Balloon Glow Event
Hilton Worldwide Holdings is set to host an exciting and innovative community event, the "Light Up The Links" Balloon Glow, at the Towa Golf Course in Santa Fe, New Mexico, on October 1-2, 2025. This inaugural event promises to be a vibrant celebration of family, fun, and the enchanting beauty of hot air balloons. Featuring 16 stunning hot air balloons, including the impressive 135-foot Zozobra balloon, the event aims to illuminate the skies at sunset, creating a magical atmosphere for attendees. General Manager Jason Schliening emphasizes the importance of this event for fostering community connection and enjoyment, making it a key date for locals and visitors alike.
The "Light Up The Links" event is not just about the balloons; it also offers a variety of family-friendly activities. Attendees can enjoy tethered balloon rides, which allow participants to ascend to 100 feet for breathtaking views, further enhancing the experience. The event will commence at 5:00 p.m. each day and will feature food trucks, local vendors, children's activities, and live musical performances. Notably, performances by local favorites JJ & The Hooligans and Jimmy Stadler will provide entertainment, creating a vibrant atmosphere that celebrates community spirit. The inclusion of interactive activities from the Santa Fe Children's Museum highlights Hilton's commitment to engaging with families and nurturing local talent.
Moreover, this event reflects Hilton's broader commitment to enhancing guest experiences beyond traditional hospitality. By hosting such innovative happenings, Hilton positions itself as a community-centric brand that values connection and engagement. The free general admission, alongside optional VIP parking, ensures accessibility while encouraging families to bring their own seating. As the event is subject to weather conditions, Hilton's proactive communication ensures that guests stay informed, reinforcing the company's dedication to customer satisfaction and community involvement.
In addition to its community initiatives, Hilton Worldwide Holdings continues to innovate within the hospitality industry. The company is known for creating memorable experiences for guests, and events like "Light Up The Links" exemplify this focus. By integrating entertainment, local culture, and family-friendly activities, Hilton not only enhances its brand image but also strengthens relationships with the communities it serves.
As Hilton moves forward with such engaging initiatives, it remains poised to continue redefining the role of hospitality in the context of community engagement and experiential offerings. The "Light Up The Links" Balloon Glow is a testament to Hilton's dedication to bringing people together, highlighting the importance of memorable experiences in building lasting connections.