Illumin Holdings’ SACHEU Expands with Full Makeup Collection Launch at Ulta Beauty Stores
- SACHEU will launch its complete makeup collection in Ulta Beauty stores on July 7, 2025.
- The partnership allows SACHEU to enhance customer engagement and provide exclusive early access to new launches.
- SACHEU's expansion highlights its growth and responsiveness to consumer trends in the beauty market.
SACHEU Expands Presence in Ulta Beauty Stores Nationwide
SACHEU, the rapidly growing beauty brand renowned for its viral cosmetics, is set to launch its complete makeup collection in Ulta Beauty stores across the United States beginning July 7, 2025. This significant rollout represents the first time that SACHEU's full assortment, including popular products like the Cheek STAY-N®, Contour STAY-N®, Liquid Glow STAY-N®, and the much-talked-about Lip Liner STAY-N®, will be available for in-person shopping experiences. Since its initial introduction to Ulta Beauty in December 2021 with a limited selection, SACHEU has quickly gained popularity, capturing the attention of beauty enthusiasts and establishing a cult following for its innovative offerings.
Vincent Hickey, Chief Commercial Officer of SACHEU, expresses that this partnership aligns perfectly with the brand's commitment to inclusivity and innovation. The collaboration with Ulta Beauty enables SACHEU to provide its full range of products, thus enhancing customer engagement and allowing fans to experience the brand firsthand. As part of this expansion, Ulta Beauty will also offer exclusive early access to new launches, including the highly anticipated Eyeshadow Stay-N® and Eyeliner Stay-N®. This feature not only broadens the product lineup but also emphasizes SACHEU's intent to continuously meet consumer demands for authenticity and high-performance beauty solutions.
Kaitlin Rinehart, Vice President of Merchandising at Ulta Beauty, highlights SACHEU's adept use of social media to cultivate a vibrant community of fans. The brand successfully embodies the creative spirit of contemporary beauty trends, making it a valuable addition to Ulta's diverse assortment. This strategic collaboration underlines both SACHEU's growth trajectory and Ulta Beauty's dedication to championing innovative brands in the ever-evolving beauty landscape, ultimately aiming to enrich the shopping experience for consumers seeking trend-forward and effective cosmetics.
In addition to its full product launch, SACHEU's partnership with Ulta Beauty showcases the brand's responsiveness to evolving consumer preferences in the beauty market. The collaboration not only strengthens SACHEU's market presence but also positions Ulta Beauty as a key player in promoting fresh, innovative brands that resonate with modern beauty enthusiasts.
As consumer trends shift towards brands that emphasize community and authenticity, SACHEU's expansion into Ulta Beauty stores underscores a significant development in the beauty retail sector, aligning with the growing demand for accessible, high-quality cosmetics. This partnership sets the stage for SACHEU to further enhance its visibility and engage with a broader audience, promising an exciting future for both the brand and its retail partner.