HPN Holdings: Stanley 1913 Partners with Arsenal FC for Exclusive Drinkware Collection
- Stanley 1913 partners with Arsenal FC to launch a premium drinkware and barware collection for fans.
- The collaboration emphasizes shared values of community, heritage, and innovation between Stanley 1913 and Arsenal FC.
- Stanley 1913 aims to expand its audience by connecting with Arsenal's passionate fanbase through stylish, functional products.
Stanley 1913 and Arsenal FC Forge a Dynamic Partnership
Stanley 1913, a globally recognized lifestyle brand, enters a significant partnership with Arsenal FC, one of the most esteemed football clubs in history. This collaboration, launched on July 29, 2025, sees the debut of the Stanley 1913 x Arsenal collection, featuring premium drinkware and barware that draws inspiration from the club's iconic colors. The collection is tailored for Arsenal fans, aiming to merge their passion for the club with high-performance, stylish products that can be integrated into their daily lives. The collection will be available online at Stanley1913.com and Arsenaldirect.arsenal.com, catering to supporters across different time zones.
The partnership signals a strategic alignment between Stanley 1913 and Arsenal FC, both brands emphasizing community, heritage, and innovation. Juliet Slot, Arsenal's Chief Commercial Officer, articulates the pride in collaborating with Stanley 1913, a brand recognized for its commitment to quality. This relationship not only enhances the experience for Arsenal supporters but also embodies the shared values of the two entities, fostering a sense of belonging that extends beyond the football pitch. By offering products that resonate with the club's identity, Stanley 1913 reinforces its commitment to creating lifestyle items that reflect consumers' passions.
Ben James, General Manager, EMEA, PMI WW Brands, LLC, highlights the cultural significance of football in Europe, noting the parallel journeys of both brands in terms of heritage and innovation. This partnership aims to unite a global audience of Arsenal supporters through exclusive products that celebrate their dedication to the club. The Stanley 1913 x Arsenal collection represents a meaningful intersection of sports culture and stylish design, marking a pivotal moment in both brands' evolution. As they collaborate, they not only enhance the fan experience but also set a precedent for future partnerships that blend lifestyle and sports with authenticity and purpose.
In addition to the product launch, this partnership showcases Stanley 1913's strategic positioning within the lifestyle market, leveraging the passionate fanbase of Arsenal FC. This collaboration allows Stanley 1913 to tap into the emotional connection that sports evoke, reinforcing its brand identity while expanding its audience reach.
As the fan experience becomes increasingly integral to lifestyle brands, this partnership exemplifies how sports and consumer goods can intersect to create meaningful connections. The Stanley 1913 x Arsenal collection is anticipated to resonate deeply with fans, merging their love for football with high-quality, functional design.