HPN Holdings' Tres Agaves Partners with University of Miami Athletics for Multi-Year Sponsorship
- HPN Holdings’ Tres Agaves becomes the Official Tequila and Mixer for University of Miami Athletics from 2025-2027.
- The partnership enhances game day experiences with Tres Agaves and Atomic Boss branding at various sporting events.
- Tres Agaves aims to connect with Miami's fan base through quality products and engaging experiences at athletic events.
Tres Agaves and Atomic Boss Forge Strategic Partnership with University of Miami Athletics
Tres Agaves Tequilas, along with its mixers and the Atomic Boss Hard Punch, has officially announced a multi-year sponsorship with the University of Miami Athletics, spanning the 2025-2026 and 2026-2027 seasons. This groundbreaking partnership designates Tres Agaves Organic Tequilas as the Official Tequila, Tres Agaves Organic Mixers as the Official Mixer, and Atomic Boss as the Official Hard Punch for the university’s athletic programs. This collaboration not only solidifies Tres Agaves' position within the competitive beverage industry but also aligns the brand with a prestigious institution known for its vibrant sports culture and passionate fan base.
Fans of the Miami Hurricanes can expect to enjoy a variety of offerings, including the newly launched 'U-Rita Cocktail,' available at various venues and select locations during game days. Tres Agaves, recognized for its premium, USDA-certified organic tequila made in Amatitán, Mexico, brings a strong commitment to quality that resonates with consumers who prioritize organic and authentic products. The partnership aims to enhance the overall game day experience, as the branding for Tres Agaves and Atomic Boss will be prominently displayed across multiple sports events, including fan zone activations and concourse bars during football games, as well as LED signage and in-game announcements for basketball and baseball.
Brie Wohld, Vice President of Marketing at Tres Agaves and Atomic Boss, expresses excitement about connecting with the University of Miami's dedicated fan base. Wohld highlights Atomic Boss’s unique offering as a non-carbonated beverage with a 12% ABV, available in four flavors: Berry Blast, Tropical Fusion, Blue Rizz, and POG (Passion Fruit, Orange, Guava). This product caters to the evolving consumer preferences for portable and flavorful drinks, making it an ideal choice for fans seeking convenience and enjoyment during sports events. The collaboration not only aims to elevate the visibility of Tres Agaves and Atomic Boss but also to foster a deeper connection with the community through engaging experiences at athletic events.
In addition to its sponsorship, Tres Agaves continues to gain recognition for its award-winning products, ensuring that fans can feel confident in their beverage choices. The partnership with the University of Miami Athletics not only strengthens Tres Agaves' market presence but also emphasizes the brand’s dedication to enhancing fan experiences, reinforcing its commitment to quality and community engagement. As game days approach, both the university and the beverage companies look forward to an exciting collaboration that promises to delight fans and elevate the sports experience in Miami.