HPN Holdings' Tres Agaves Tequilas Partners with University of Miami Athletics for Fan Experience

Cashu

2 days ago

Tres Agaves Tequilas Partners with University of Miami Athletics for Enhanced Fan Experience

Tres Agaves Tequilas, alongside its mixers and the Atomic Boss Hard Punch brand, announces a multi-year sponsorship with the University of Miami Athletics that spans the 2025-2026 and 2026-2027 seasons. This strategic partnership positions Tres Agaves Organic Tequilas as the official tequila provider, while Tres Agaves Organic Mixers and Atomic Boss Hard Punch are designated as the official mixer and hard punch, respectively. By establishing this sponsorship, Tres Agaves aims to leverage the visibility and passionate fan engagement associated with the University of Miami, enhancing the experience for supporters of the Miami Hurricanes.

The collaboration allows fans to enjoy a range of premium organic products during game days. Notably, the newly introduced 'U-Rita Cocktail' is set to be available in various venues, showcasing Tres Agaves' commitment to quality and innovation. In addition to the tequila offerings, Atomic Boss Hard Punch adds a refreshing non-carbonated beverage option with a 12% ABV, available in four distinctive flavors: Berry Blast, Tropical Fusion, Blue Rizz, and POG (Passion Fruit, Orange, Guava). This aligns with the growing consumer trend toward portable, flavorful drinks, catering to the preferences of a diverse fan base.

Brie Wohld, Vice President of Marketing at Tres Agaves and Atomic Boss, expresses excitement about connecting with the University of Miami's dedicated audience. The partnership not only amplifies brand visibility through various marketing channels, including fan zone activations, LED signage, and in-game announcements, but also aims to enrich the overall game day atmosphere. The sponsorship reinforces Tres Agaves’ reputation for premium, USDA-certified organic products, crafted in Amatitán, Mexico, and recognized for their quality and accolades in the beverage industry.

In related news, the partnership represents a broader trend within the beverage industry, where brands increasingly seek collaborations with sports organizations to engage consumers directly. This strategy not only enhances brand loyalty but also taps into the vibrant culture surrounding sports events. As Tres Agaves and Atomic Boss gain exposure through this sponsorship, they position themselves as key players in the growing market for organic and innovative alcoholic beverages.

Overall, the partnership marks a significant step for Tres Agaves in solidifying its presence in the competitive beverage landscape while enhancing the fan experience at University of Miami sporting events.