Gladstone Land Celebrates Adventure with Howler Brothers and Toyota's Limited-Edition Collection
- Howler Brothers launched a limited-edition collection with Toyota, celebrating adventure and Costa Rican roots.
- The collaboration combines Howler's style with the Land Cruiser's legacy, inspiring outdoor exploration and activities.
- This partnership enhances Howler Brothers' market position and connects with a broader audience of adventure enthusiasts.
Howler Brothers and Toyota Join Forces to Celebrate Adventure
Howler Brothers, a brand celebrated for its outdoor apparel, has recently unveiled a significant collaboration with Toyota, launching the Land Cruiser x Howler Brothers limited-edition collection. This partnership, announced on June 10, 2025, represents Howler Brothers' largest co-branded initiative to date, seamlessly merging the brand’s Costa Rican roots with the rugged appeal of the legendary Toyota Land Cruiser. The collection draws inspiration from the founders' early adventures in Costa Rica, where they often traversed the landscape in vintage Land Cruisers, embodying a spirit of exploration that resonates deeply with both brands.
The collaboration is designed to reflect a shared adventurous ethos, with Chase Heard, CEO of Howler Brothers, noting the natural synergy between the two brands. He emphasizes that the collection combines Howler’s distinctive style with the illustrious legacy of the Land Cruiser, appealing to those who cherish the thrill of exploration and the unexpected twists life brings. This partnership not only aims to produce stylish outdoor apparel and accessories but also to inspire enthusiasts to engage with the great outdoors, promoting activities such as camping, fly fishing, and surfing. The designs incorporate elements that honor both the classic Land Cruiser and the adventurous spirit that Howler Brothers embodies.
Dedra DeLilli, vice president of marketing communications at Toyota, reinforces the partnership's message by highlighting the celebration of exploration and versatility. She articulates that both brands encourage individuals to embrace life on their own terms, reflecting a lifestyle that prioritizes adventure and discovery. The limited-edition collection serves not only as a fashion statement but as a call to action for outdoor lovers to venture into the rugged beauty of Costa Rica and beyond, reinforcing the iconic status of the Land Cruiser as a symbol of adventure and exploration.
In addition to the collection, this collaboration signifies a broader trend in the outdoor apparel industry, where brands increasingly seek to connect with consumers through shared values of adventure and exploration. By aligning with a reputable automotive brand like Toyota, Howler Brothers enhances its market position and appeals to a wider audience of outdoor enthusiasts who value both functionality and style.
This partnership is poised to create excitement among fans of both brands, potentially setting a precedent for future collaborations that blend lifestyle and adventure in innovative ways. As the outdoor apparel market continues to evolve, strategic alliances like this one may play a crucial role in how brands engage with consumers and build lasting connections.