Gladstone Land: Howler Brothers and Toyota Launch Adventure-Inspired Outdoor Apparel Collection
- Howler Brothers launched a limited-edition collection with Toyota, inspired by adventures in Costa Rica with the Land Cruiser.
- The partnership blends Howler's style with the Land Cruiser's legacy, appealing to outdoor enthusiasts.
- This collaboration aims to boost Howler Brothers' visibility in the outdoor apparel market and attract a broader customer base.
Howler Brothers and Toyota Forge a New Path in Outdoor Apparel
Howler Brothers, a prominent lifestyle brand celebrated for its outdoor apparel, has recently unveiled a collaborative venture with Toyota that marks a significant milestone in its branding journey. Launched as the Land Cruiser x Howler Brothers limited-edition collection, this partnership represents the largest co-branded capsule for Howler Brothers to date and encapsulates the adventurous essence shared by both brands. Announced on June 10, 2025, the collection draws inspiration from the founders' formative explorations in Costa Rica, often facilitated by the robust Toyota Land Cruiser. By merging Howler’s distinctive Costa Rican heritage with the rugged charm of the iconic Land Cruiser, the collaboration aims to resonate with outdoor enthusiasts seeking both style and functionality.
The partnership emphasizes the adventurous spirit that characterizes both Howler Brothers and Toyota. Chase Heard, CEO of Howler Brothers, articulates that this collaboration is a natural fit, highlighting the seamless integration of Howler's vibrant style with the Land Cruiser's storied legacy. The collection is designed for those who thrive on exploration, appealing to individuals who embrace life's unpredictability. Dedra DeLilli, vice president of marketing communications at Toyota, reinforces this theme by stating that the collaboration not only honors the spirit of exploration but also encourages consumers to pursue their own journeys on their own terms.
The Land Cruiser x Howler Brothers collection features a diverse range of apparel and accessories tailored for outdoor activities such as camping, fly fishing, and surfing. Each piece incorporates design elements that pay homage to both the classic Land Cruiser and the adventurous ethos of Howler Brothers. By launching this limited-edition collection, Howler Brothers aspires to inspire a sense of wanderlust among consumers, inviting them to explore the rugged landscapes of Costa Rica and beyond. This partnership not only celebrates the legacy of the Toyota Land Cruiser but also reaffirms Howler Brothers' commitment to creating a lifestyle brand that embraces adventure and exploration.
In addition to the collection's launch, Howler Brothers seeks to leverage this collaboration to enhance its brand visibility within the outdoor apparel market. The strategic alignment with a well-respected automotive brand like Toyota provides a unique opportunity to attract a broader customer base that values both outdoor experiences and stylish comfort. This partnership reflects a growing trend in the outdoor apparel industry where brands increasingly collaborate with other lifestyle companies to create multifaceted offerings that enhance consumer engagement.
As the outdoor industry continues to evolve, partnerships like that of Howler Brothers and Toyota pave the way for innovative marketing strategies that resonate with adventure-seeking consumers. Such collaborations not only enrich the product offerings but also foster a community of like-minded individuals eager to explore the great outdoors with style and purpose.