Lincoln National's Initiative Against Financial Exploitation of Seniors on World Elder Abuse Awareness Day
- Lincoln Investment supports World Elder Abuse Awareness Day to combat financial exploitation of seniors and raise awareness.
- The firm recommends designating a trusted contact person for investment accounts to help detect fraudulent activities.
- Lincoln Investment provides educational resources for financial professionals to enhance the security of older clients against scams.
Lincoln Investment Takes Action Against Financial Exploitation of Seniors
In a dedicated effort to combat the rampant financial exploitation of older adults, Lincoln Investment aligns with World Elder Abuse Awareness Day on June 15, 2025. This initiative, established by the International Network for the Prevention of Elder Abuse and the World Health Organization, aims to highlight the significant issues of abuse and neglect faced by the elderly. Nancy Heffner, Vice President and Deputy Chief Compliance Officer of Lincoln Investment, emphasizes that education plays a crucial role in shielding older investors from deception. Reports indicate that financial scams targeting seniors cost victims billions annually, underscoring the urgent need for awareness and preventive measures.
Lincoln Investment advocates for a proactive approach in safeguarding older clients by recommending the designation of a trusted contact person (TCP) on investment accounts. This strategy is designed to create a safety net that can help detect and address fraudulent activities more effectively. By establishing a TCP, seniors can have a reliable individual who can monitor their accounts and serve as a point of contact should any suspicious activity arise. Heffner points out that education on recognizing common scams is vital, as it empowers clients to be vigilant about potential threats to their financial security.
To facilitate this educational mission, Lincoln Investment has developed a suite of resources aimed at financial professionals who work with older clients. These tools include training materials, informative videos, and flyers that detail the importance of naming a TCP. With over 56 years of experience and a network of roughly 1,000 financial professionals, Lincoln Investment serves approximately 317,000 clients, managing assets totaling $55 billion. The company's commitment to promoting the financial well-being of seniors is further exemplified by its recognition as one of the Top Workplaces in the Delaware Valley for the 15th consecutive year in 2024.
In addition to its advocacy for trusted contact persons, Lincoln Investment's efforts reflect a broader industry trend toward protecting vulnerable populations from financial scams. By prioritizing education and resources, the firm not only enhances client security but also sets a standard within the financial services industry. As the aging population continues to grow, such initiatives become increasingly essential in preserving the financial integrity of older adults.
As Lincoln Investment continues to champion the cause of elder financial protection, its initiatives highlight the critical need for vigilance and education in the face of growing financial exploitation. Interested parties can explore more about the resources available and the company's commitment to this cause through Lincoln Investment's website or by contacting their media representatives.
