MGM Resorts' BetMGM Partners with Las Vegas Aces to Promote Women's Sports and Community Engagement

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20 days ago

MGM

MGM Resorts International

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BetMGM Partners with Las Vegas Aces to Elevate Women's Sports and Community Engagement

BetMGM, a leading player in the sports betting and iGaming industry, embarks on a groundbreaking partnership with the Las Vegas Aces, solidifying its position as the exclusive online casino and sportsbook partner through the 2027 season. This collaboration marks a significant milestone, as it is BetMGM's first major alliance with a women's professional sports franchise. The partnership promises extensive branding opportunities at the Michelob ULTRA Arena and across the Aces' social media channels, aiming to enhance visibility and engagement with fans. BetMGM's commitment to supporting women's sports aligns with the increasing interest in female athletics, a sector that has been gaining momentum in recent years.

The partnership between BetMGM and the Aces extends beyond traditional sponsorship; it encompasses a range of interactive and engaging experiences for fans. BetMGM plans to enhance the game day experience by offering courtside access and VIP seating to players on its platform. Furthermore, as an authorized gaming partner of the WNBA, BetMGM will leverage its advertising capabilities during nationally televised games and distribute tickets and unique experiences to its VIP clientele. This strategic approach not only drives brand awareness but also fosters a deeper connection between the franchise and its supporters, elevating the overall fan experience.

In a notable initiative, BetMGM introduces the "BetMGM Steals for Meals" program, which aims to tackle food insecurity in Southwest Nevada. For every steal made by the Aces during the 2025 season, BetMGM will contribute $50 to The Just One Project, a local charity dedicated to addressing hunger in the community. This philanthropic effort was unveiled during a launch event at The Fountains of Bellagio, attended by key figures from BetMGM, the Aces, MGM Resorts International, and The Just One Project. By intertwining sports performance with community support, BetMGM not only enhances its brand visibility but also fulfills a social responsibility, reinforcing its commitment to making a positive impact on local families.

In addition to its community initiatives, BetMGM is set to release a WNBA-branded online slot game, a pioneering move that showcases its dedication to innovation within the gaming space. This exclusive offering further cements BetMGM's role in promoting women's sports while providing unique entertainment options for its users. The partnership with the Aces signifies a progressive step forward for both organizations, highlighting the importance of collaboration in advancing the women's sports narrative and contributing to societal welfare.

Overall, this partnership between BetMGM and the Las Vegas Aces not only strengthens BetMGM's foothold in the sports betting landscape but also elevates the visibility of women's sports, while simultaneously addressing pressing community needs.