MGM Resorts International Expands Sports Betting with BetMGM's New Partnerships in Missouri and Beyond
- MGM Resorts International, via BetMGM, expands its sports betting presence in Missouri through a partnership with Century Casinos.
- BetMGM secures an exclusive deal with the Las Vegas Aces, promoting women's sports and community engagement initiatives.
- These partnerships reflect MGM Resorts International's commitment to leading in the evolving sports betting market and community welfare.
MGM Resorts International Expands Its Sports Betting Footprint Through Strategic Partnerships
MGM Resorts International, through its collaboration with BetMGM, continues to strengthen its position in the burgeoning sports betting market. Recently, BetMGM formed a long-term partnership with Century Casinos, Inc. to introduce a sports betting platform in Missouri, leveraging Century's existing gaming license. This strategic agreement allows BetMGM to manage both online and mobile sports betting applications, marking a significant expansion of its operations in the state. With Century Casinos receiving a share of net gaming revenue alongside a guaranteed minimum, the partnership is poised to enhance the overall gaming experience for customers, while also maximizing the potential of Century's Missouri licenses.
Co-CEOs of Century Casinos, Erwin Haitzmann and Peter Hoetzinger, express their enthusiasm for this partnership, viewing it as a crucial step in tapping into the rapidly growing sports betting market. The agreement also allows for the possibility of retail sportsbook options, which could further attract customers seeking a comprehensive betting experience. This move comes as states across the U.S. increasingly look to capitalize on the legalization of sports betting, and it positions both BetMGM and Century Casinos to capture a larger share of this lucrative market.
The partnership is contingent upon obtaining the necessary gaming licenses and regulatory approvals, but it reflects the ongoing trend of established gaming companies collaborating to enhance their offerings. As BetMGM continues to innovate and expand its reach, this alliance with Century Casinos represents a significant development in their strategy to dominate the sports betting landscape in Missouri and beyond.
In another noteworthy development, BetMGM has secured an exclusive partnership with the Las Vegas Aces, becoming their online casino and sportsbook partner through the 2027 season. This collaboration highlights a commitment to promoting women's sports and will feature branding at the Michelob ULTRA Arena, along with unique experiences for BetMGM players. The partnership also includes a charitable initiative aimed at addressing food insecurity in Southwest Nevada through the "BetMGM Steals for Meals" program, demonstrating a commitment to community engagement.
Overall, these strategic partnerships underscore MGM Resorts International's proactive approach in navigating the evolving landscape of sports betting and gaming, while simultaneously enhancing its brand presence and commitment to community welfare.