MSA Safety: Capitalizing on Growth in Emerging Markets Like Richmond Hill
- MSA Safety can benefit from increased demand for safety equipment in growing urban areas like Richmond Hill, GA.
- The company’s extensive portfolio is well-suited to meet rising safety needs in new residential and commercial developments.
- MSA Safety aims to partner with local businesses to provide tailored safety solutions in evolving markets.

MSA Safety’s Strategic Positioning in Emerging Markets
MSA Safety, a leader in the development of safety products for hazardous environments, operates in an industry increasingly influenced by urban development and infrastructure expansion. The recent groundbreaking of The Averly Richmond Hill, a $60 million mixed-use project in Richmond Hill, GA, highlights the potential for growth in demand for safety equipment as new residential and commercial spaces emerge. The project entails the construction of 291 residential units alongside 3.5+ acres of retail spaces, which will cater to a growing community and local businesses. MSA Safety stands to benefit from this trend, as its products are essential for ensuring the safety of workers and residents in evolving urban landscapes.
As Richmond Hill experiences rapid growth, the need for effective safety solutions becomes paramount. The Averly Richmond Hill’s residential units will feature modern amenities and are expected to attract a diverse population, including families and young professionals. This demographic shift may lead to an increase in demand for safety equipment in both residential and commercial settings. MSA Safety's extensive portfolio, which includes products like respiratory protection and fall protection systems, positions the company well to meet this emerging need. With projected job growth in nearby industrial sectors, the demand for safety compliance is likely to rise, presenting MSA with opportunities to expand its market reach and reinforce its commitment to worker safety.
Moreover, as retail spaces within The Averly Richmond Hill become operational in early 2026, businesses will prioritize the safety of their environments to comply with regulatory standards and ensure employee well-being. The project’s strategic location near I-95 enhances its appeal, potentially increasing foot traffic and business operations. MSA Safety can capitalize on this by developing partnerships with local businesses to provide tailored safety solutions. As Richmond Hill evolves into a bustling commercial hub, MSA's proactive approach to addressing the safety needs of new developments will be crucial in maintaining its industry leadership and enhancing public safety in growing communities.
In addition to the residential and commercial aspects of The Averly Richmond Hill, the project underscores the importance of community-centric developments in fostering economic growth. With amenities like a state-of-the-art fitness center and co-working spaces, the development aims to enhance the quality of life for residents while attracting businesses that prioritize safety and employee satisfaction.
As MSA Safety continues to monitor urban development trends, the company is well-positioned to adapt and respond to the increasing demand for comprehensive safety solutions in emerging markets like Richmond Hill, ensuring that they remain at the forefront of the industry.