PDS Biotechnology: TruGolf Revolutionizes Retail with Innovative 'Eatertainment' Concept in New Jersey
- TruGolf will open its first brick-and-mortar location at The Plaza at Cherry Hill, combining golf simulators and dining.
- The flagship store, set to launch by 2025, aims to enhance retail experiences through the "eatertainment" concept.
- TruGolf's collaboration with Urban Edge Properties focuses on creating an engaging shopping environment that attracts diverse customers.
TruGolf's Innovative Approach to Retail: A New Era of "Eatertainment"
TruGolf is set to transform the retail landscape with its upcoming flagship location at The Plaza at Cherry Hill in New Jersey. This move marks TruGolf's first foray into brick-and-mortar establishments, combining high-tech golf simulators with an upscale restaurant and full bar, all within a 6,045 square foot space. Scheduled to open by the end of 2025, this unique "eatertainment" concept is designed to enhance the shopping experience, drawing visitors not just for retail but also for dining and entertainment. The introduction of such a concept aligns with current trends in consumer preferences, where experiential offerings are increasingly favored over traditional shopping.
Dr. Ben Litalien, Chief Development Officer for TruGolf, emphasizes the strategic importance of this location, highlighting the Plaza at Cherry Hill's status as a premier retail destination. Surrounded by well-known national brands including Aldi and a new Total Wine store, the site benefits from high foot traffic and visibility. This synergy creates an environment ripe for attracting diverse customers, ranging from golf enthusiasts to families looking for a unique dining experience. By integrating a state-of-the-art entertainment facility into a shopping context, TruGolf is not only meeting consumer demand but also redefining how retail spaces can operate in the modern economy.
Urban Edge Properties, the owner of the Plaza at Cherry Hill, plays a pivotal role in this development. The company is committed to enhancing the property to create a refreshed shopping atmosphere that aligns with community needs and desires. Ronnie Bertrand, Director of Leasing for Urban Edge, underscores the significance of identifying retail opportunities that generate excitement. The addition of TruGolf’s flagship location represents a strategic effort to elevate the retail experience, ensuring that the Plaza at Cherry Hill continues to be a sought-after destination for both shopping and entertainment.
In conjunction with this development, Urban Edge plans to implement further enhancements to the property, fostering a vibrant shopping environment. This initiative reflects broader trends in the retail industry, where traditional shopping spaces evolve to accommodate experiential offerings that encourage longer visits and increased customer engagement. The collaboration between TruGolf and Urban Edge signals an exciting shift in how retail spaces can integrate dining, entertainment, and shopping, potentially paving the way for similar concepts across the industry.