Polaris Adventures Hits Two Million Rides, Boosting Outdoor Exploration and Local Economies
- Polaris Adventures has surpassed two million rides, connecting adventure-seekers with 250 Outfitters across 41 states.
- The initiative provides over 600 unique adventures, highlighting its role in outdoor exploration and community support.
- Polaris Adventures has expanded internationally, enhancing experiences with a refreshed fleet and a commitment to sustainability.
Polaris Adventures Surpasses Two Million Rides, Enhancing Outdoor Experiences
Polaris Adventures, the experience-focused division of Polaris Inc., celebrates a significant achievement by surpassing two million customer rides. Since its inception in 2017, this initiative has connected adventure-seekers with over 250 local Outfitters across 41 states, emphasizing outdoor exploration and the enjoyment of scenic routes. By catering to a diverse audience, with 40% of riders new to powersports, Polaris Adventures not only attracts enthusiasts but also plays a crucial role in invigorating local economies through partnerships with predominantly family-run businesses. This milestone underscores the growing interest in outdoor activities and the essential role Polaris plays in fostering these experiences.
The extensive reach of Polaris Adventures is evident, with Outfitters offering access to over 600 unique adventures. The total mileage accumulated by customers equates to nearly 350 trips to the moon and over 3,000 trips around the globe. This impressive statistic highlights not only the popularity of the program but also the accessibility of these outdoor experiences, as 164 million people live within an hour's drive of at least one Outfitter. The initiative's focus on connecting individuals with nature and adventure reflects a deeper societal trend towards outdoor recreation and exploration, which is particularly relevant in today's fast-paced world.
Polaris Adventures has also expanded its footprint internationally, launching offerings in Mexico’s Baja California Peninsula and Wanaka, New Zealand, in 2022. This move illustrates the brand's commitment to providing unique experiences beyond the United States, while innovations such as a refreshed fleet of high-quality vehicles enhance the riding experience. Gray Rentz, Vice President and General Manager of Polaris Experience, emphasizes that reaching two million rides signifies more than just numbers; it reflects a profound connection between riders and the outdoors. As Polaris Adventures continues to evolve, it remains dedicated to unlocking new adventures and promoting sustainable practices within the powersports industry.
In addition to its impressive growth, Polaris Adventures is increasingly recognized for its positive impact on local communities. By partnering with family-run businesses, it not only supports local economies but also fosters a sense of community among riders and Outfitters. Each ride becomes a shared experience that benefits both the adventurers and the hosts.
As the demand for outdoor experiences continues to rise, Polaris Adventures is poised to capitalize on this trend. The combination of accessibility, innovative offerings, and a commitment to sustainability ensures that Polaris remains a leader in the powersports industry while enriching the lives of those who seek adventure in nature.