Premier Partnership: Harmonic and Globo Transform Brazilian Football Streaming Experience
- Harmonic partners with Globo to enhance streaming for the 2025 Campeonato Brasileiro Série A, Brazil's premier football league.
- Globo emphasizes the need for broadcast-grade performance, ensuring a superior viewing experience through low-latency technology.
- This collaboration sets a benchmark for future sports streaming in Brazil, highlighting the potential of advanced streaming technologies.
Revolutionizing Sports Streaming: Harmonic and Globo Set New Standards for Brazilian Football
Harmonic (NASDAQ: HLIT) collaborates with Globo, Brazil's largest video streaming platform, to elevate the viewing experience for the 2025 Campeonato Brasileiro Série A, the country's premier football league. By leveraging Harmonic's VOS®360 Media SaaS, Globo aims to provide seamless streaming of over 300 matches across 38 rounds, ensuring viewers enjoy high video quality with minimal latency. This partnership represents a significant technological advancement in sports broadcasting, catering to the passionate football audience in Brazil, which is known for its fervent support of the sport.
Diego Ramos, Globo’s digital platform director, highlights the critical need for a technology partner capable of delivering broadcast-grade performance at scale. Choosing Harmonic underscores Globo's commitment to providing a superior viewing experience through low-latency technology and flexible cloud solutions. The collaboration involves an extensive joint effort focused on optimizing video systems and fine-tuning the Content Delivery Network (CDN) to ensure compatibility across diverse streaming devices. This meticulous approach not only enhances the reliability of the streaming service but also sets a benchmark for future sports streaming initiatives in Brazil.
Gil Rudge, senior vice president of solutions and Americas sales at Harmonic, expresses enthusiasm over the partnership, noting it exemplifies Harmonic's leadership in large-scale live sports streaming. This collaboration is positioned to redefine the live sports experience for fans across Brazil, showcasing the potential of advanced streaming technologies in one of the world's most passionate football markets. As both companies prepare for significant industry events, including the SET Expo 2025 and IBC2025, they are set to present their innovations, further solidifying their roles as pioneers in the sports broadcasting landscape.
In addition to this partnership, Harmonic continues to showcase its commitment to technological advancements in the streaming industry. Their participation in upcoming events will provide opportunities for industry stakeholders to engage with the latest innovations and understand how these advancements can be applied to enhance viewer experiences across different platforms.
As the demand for high-quality streaming solutions grows, collaborations like that between Harmonic and Globo illustrate the industry's shift towards leveraging advanced technologies to meet consumer expectations, particularly in the realm of live sports.