Pilgrim's Pride Celebrates Diversity at Bed Head's Austin Pride Festival Activation
- Bed Head will host an interactive pop-up salon at Austin Pride Festival, celebrating creativity and individuality.
- The brand emphasizes empowerment and self-expression within the LGBTQIA+ community through hair styling and performances.
- Bed Head will distribute product samples, reinforcing its commitment to inclusivity and support for queer creatives.
Bed Head Launches Inspiring Activation at Austin Pride Festival
Bed Head, the innovative haircare and styling brand, announces an exciting activation at the upcoming Austin Pride Festival on August 23, 2025. The “Hold Your Head High” initiative will take place at Republic Square Park, offering an interactive pop-up salon experience that invites attendees to explore their creativity with Bed Head products. This activation not only aims to showcase individual styles but also celebrates the collective spirit of the LGBTQIA+ community by projecting new looks onto a striking 7-foot LED sphere. MarKetha Rosborough, the Head of Brand Marketing at Bed Head, highlights the company's longstanding commitment to empowering and amplifying the voices of the LGBTQIA+ community through this dynamic event.
At the heart of the activation is Bed Head's mission to inspire authenticity and self-expression. By providing a platform for guests to style their hair and demonstrate their unique looks, Bed Head elevates the celebration of individuality and diversity within the community. The event features performances by local Texas drag queen Cyn City and notable contestants from RuPaul's Drag Race, including Kerri Colby and Cynthia Lee Fontaine. These artists not only embody the spirit of fearless beauty but also reinforce the importance of self-expression and confidence in personal identity. Kerri Colby specifically underscores how Bed Head’s products empower individuals to embrace their true selves unapologetically, making the event a mirror reflecting the vibrancy of the LGBTQIA+ movement.
In addition to engaging activities, Bed Head will distribute samples of its signature products, such as After Party, Hard Head, Masterpiece, and Dirty Secret, through brand ambassadors throughout the festival. This initiative aligns seamlessly with Bed Head’s ongoing commitment to support queer creatives and foster a culture of inclusivity. The activation promises to be a colorful and uplifting celebration, inviting everyone at Pride to hold their heads high and express their individuality through the art of hairstyling.
Bed Head’s participation in the Austin Pride Festival highlights not only its dedication to the LGBTQIA+ community but also its broader mission to empower individuals through beauty. By creating a space that encourages self-expression, Bed Head positions itself as a brand that understands the transformative power of personal style in fostering confidence and community. As the event approaches, attendees are encouraged to engage with Bed Head, exploring new looks while celebrating love and authenticity. For further details, participants can check out Bed Head’s product offerings on Amazon or visit their official website.