Pilgrim's Pride Supports Bed Head's LGBTQIA+ Empowerment at Austin Pride Festival 2025
- Bed Head will host an interactive salon at Austin Pride Festival, celebrating LGBTQIA+ empowerment and self-expression.
- The brand emphasizes support for queer creatives through product samples and engagement at the festival.
- Bed Head's initiative highlights the beauty industry's growing commitment to social causes and representation.
Bed Head Champions LGBTQIA+ Empowerment at Austin Pride Festival
Bed Head, a prominent name in haircare and styling, is poised to make a significant impact at the Austin Pride Festival on August 23, 2025, with its innovative "Hold Your Head High" activation. Set against the backdrop of Republic Square Park, this interactive pop-up salon offers festival-goers the opportunity to experiment with Bed Head products and showcase their new hairstyles on a striking 7-foot LED sphere. This vibrant display transforms personal expressions into a collective celebration, reinforcing Bed Head's mission to empower individuals within the LGBTQIA+ community.
MarKetha Rosborough, Head of Brand Marketing at Bed Head, articulates the brand’s dedication to amplifying voices and celebrating authenticity. The event not only highlights the importance of self-expression but also fosters a sense of belonging among attendees. Featuring performances from Texas drag queen Cyn City and iconic contestants from RuPaul's Drag Race, Kerri Colby and Cynthia Lee Fontaine, the activation embodies a spirit of fearless beauty. These influential figures serve as inspirations for attendees, showcasing how beauty and self-identity can intersect in powerful ways.
In addition to the interactive salon experience, Bed Head plans to distribute samples of its premium products, including After Party, Hard Head, Masterpiece, and Dirty Secret. Brand ambassadors will be on hand to engage with attendees, emphasizing the brand's longstanding support for queer creatives. Kerri Colby underscores the significance of beauty as a form of self-expression, reflecting Bed Head's commitment to helping individuals express themselves unapologetically. As the festival approaches, Bed Head’s activation promises to be a vibrant celebration, inviting all pride-goers to hold their heads high and let their hair convey their unique stories.
In a broader industry context, Bed Head's initiative underscores a growing trend among beauty brands to align with social causes, particularly those supporting marginalized communities. The beauty industry increasingly recognizes the importance of representation, and brands like Bed Head are taking actionable steps to contribute positively to societal discourse. As the Austin Pride Festival draws near, the excitement builds around this unique celebration of individuality and community.
For those interested in participating, further details about the event can be found on Bed Head's product page on Amazon and their official website, ensuring that the celebration of self-expression is accessible to all.