RB Global Inc.: Bidsquare Appoints Traci Lombardo as CEO to Empower Auctioneers
- Traci Lombardo becomes CEO of Bidsquare, leveraging her auction industry experience for growth and innovation.
- Bidsquare aims to enhance auctioneer support through personalized services and investments in technology and cybersecurity.
- Lombardo emphasizes collaboration and open communication, fostering loyalty and attracting new auctioneers to Bidsquare's platform.
Bidsquare's New Leadership: A Vision for Empowering Auctioneers
Bidsquare, a prominent online auction platform, ushers in a new era with the appointment of Traci Lombardo as Chief Executive Officer, effective February 19, 2025. Lombardo, who previously held the role of Senior Sales Director, has been instrumental in the company’s growth, particularly through her contributions to the launch of innovative software solutions and the cultivation of strong relationships with auctioneers. Her deep understanding of the auction industry positions her well to lead Bidsquare as it continues to evolve and adapt to the changing landscape of online collectibles and auctions.
Under Lombardo’s leadership, Bidsquare is poised to implement several strategic initiatives aimed at enhancing the capabilities and success of auctioneers. One of her primary focuses is to expand support and resources for auctioneers, which includes personalized client management services. This initiative aims to create tailored experiences that foster stronger relationships and understanding between Bidsquare and its clients. Additionally, Lombardo is committed to investing in technology and cybersecurity measures to ensure platform stability and drive innovation, enabling auctioneers to operate more efficiently and securely in a competitive market.
Marketing strategies also form a crucial part of Lombardo's vision. She emphasizes the need to increase visibility for auction houses and attract more bidders to auctions. By refining strategic priorities and optimizing partnerships, Lombardo aims to solidify Bidsquare's position as the leading auction marketplace and software provider. Her statement, "Bidsquare was founded to give auctioneers a trusted, independent platform where auctioneers are in control," reflects her commitment to uphold the company's core mission and to actively listen to the needs of the industry, ensuring that Bidsquare remains relevant and effective in promoting auctioneers’ business goals.
In addition to these initiatives, Lombardo's leadership style highlights an emphasis on collaboration and feedback from the auctioneer community. By prioritizing open communication, Bidsquare aims to create an inclusive environment where auctioneers feel valued and supported. This approach not only enhances loyalty among existing clients but also attracts new auctioneers seeking a reliable platform in the evolving auction landscape.
As Bidsquare embarks on this transformative journey, the company reaffirms its dedication to providing a robust, independent platform that empowers auctioneers and fosters long-term growth. Lombardo's strategic vision sets the stage for a promising future, ensuring that Bidsquare remains at the forefront of the auction industry while addressing the evolving demands of its users.
