RB Global Inc.'s Bidsquare Appoints Traci Lombardo to Empower Auctioneers Through Innovation
- Traci Lombardo is appointed CEO of Bidsquare, focusing on empowering auctioneers and enhancing platform reliability.
- Bidsquare plans to invest in technology and cybersecurity to support auctioneers and boost engagement in auctions.
- Lombardo will implement workshops for auctioneers, promoting collaboration and strengthening Bidsquare's role as a supportive partner.

Bidsquare's New Leadership: A Vision for Empowering Auctioneers
Bidsquare, a prominent online platform for auctions and collectibles, recently announces the appointment of Traci Lombardo as its new Chief Executive Officer, effective February 19, 2025. Lombardo, who previously held the position of Senior Sales Director, is celebrated for her integral role in launching innovative software solutions and enhancing relationships with auctioneers. Her extensive experience and understanding of the auction industry position her uniquely to drive Bidsquare's mission forward. With a clear vision, Lombardo aims to fortify Bidsquare's commitment to providing auctioneers with an independent and reliable platform that fosters connections with collectors and facilitates business growth.
Under Lombardo's leadership, Bidsquare outlines several strategic initiatives designed to empower auctioneers. One of the primary focuses is to expand support and resources tailored specifically for auctioneers, which includes personalized client management services. By investing in technology and cybersecurity, Bidsquare plans to enhance the stability and innovation of its platform, ensuring that it remains a trusted choice for auctioneers. Additionally, Lombardo highlights the importance of developing comprehensive marketing strategies to boost visibility for auction houses and attract more bidders to auctions, thereby creating a vibrant marketplace for all stakeholders involved.
Lombardo emphasizes the need to refine strategic priorities and optimize partnerships, which are crucial for Bidsquare's aim to solidify its position as the leading auction marketplace and software provider. She reiterates the company's foundational mission: “Bidsquare was founded to give auctioneers a trusted, independent platform where auctioneers are in control, and that mission is at the heart of everything we do.” As Bidsquare embarks on this new chapter, Lombardo remains committed to prioritizing the independence, business goals, and long-term growth of auctioneers, while actively engaging with the industry to address their evolving needs.
In related news, Bidsquare continues to strengthen its technological foundations, recognizing the growing importance of cybersecurity in today's digital landscape. By prioritizing the safety of its platform, the company aims to build trust among its users, ultimately leading to increased engagement and participation in auctions. This focus on technology complements Lombardo's vision for enhancing the overall user experience on the platform.
Moreover, Lombardo plans to initiate a series of workshops and training sessions aimed at equipping auctioneers with the tools and knowledge necessary to thrive in a competitive environment. These initiatives are expected to foster a community of learning and collaboration among auctioneers, further solidifying Bidsquare’s reputation as a supportive partner in the auction ecosystem.