Revance Therapeutics Promotes Sun Safety with Blue Lizard® Campaign and Times Square Billboard
- Revance Therapeutics promotes sun safety through its Blue Lizard® sunscreen campaign, celebrating National Sunscreen Day on May 27, 2025.
- The rebranding of Blue Lizard emphasizes cleaner formulas and maintains trusted SPF 50 protection for families.
- Revance advocates for sun safety and skin cancer prevention, reinforcing its commitment to consumer education and health.
Revance Therapeutics Champions Sun Safety with Blue Lizard® Campaign
Revance Therapeutics takes a significant step in promoting sun safety with its flagship product, Blue Lizard® Australian Sunscreen, as it celebrates National Sunscreen Day on May 27, 2025. The company enhances its visibility in the skincare market by unveiling a striking digital billboard in Times Square, New York City. This initiative coincides with the conclusion of Skin Cancer Awareness Month, serving as a vibrant reminder for individuals and families to "Be Fearless in the Sun." Steve Gallopo, EVP and Chief Commercial Officer of Consumer Skincare at Revance, emphasizes that this campaign not only highlights the importance of sun protection but also reflects the brand's heritage in mineral sun protection, setting a standard in the industry.
The recent rebranding of Blue Lizard underscores Revance’s commitment to making sun protection accessible and appealing to families. Nicole Watson, SVP of Global Therapeutics Marketing, notes that the rebranding focuses on cleaner formulas and enhanced aesthetics without sacrificing the trusted SPF 50 protection that consumers expect. The newly reformulated line of mineral sunscreens boasts 100% mineral active ingredients and is free from harmful substances such as fragrances, parabens, phthalates, oxybenzone, and octinoxate. This dedication to safety and efficacy positions Blue Lizard not only as a market leader but also as a responsible choice for consumers looking to protect their skin against the harmful effects of UV rays.
Dr. Aanand Geria, a Board Certified Dermatologist, advocates for the use of Blue Lizard, emphasizing that regular application of its broad-spectrum mineral sunscreen can significantly reduce skin cancer risk. As a partner of The Skin Cancer Foundation, Blue Lizard is committed to advancing sun safety and skin cancer prevention. The presence of the billboard in Times Square amplifies this mission, encouraging families to engage with the sun confidently while relying on a product that prioritizes their health and well-being. This campaign not only reinforces Revance's role in the skincare industry but also highlights the company’s proactive approach to consumer education in safe sun practices.
In addition to the billboard campaign, Revance continues to innovate within the skincare sector by ensuring that its products align with the growing consumer demand for clean and effective formulations. This initiative reflects a broader trend in the industry toward sustainability and health-conscious choices, positioning Revance as a leader in both product development and public health advocacy. For further details about Blue Lizard and its offerings, interested consumers can visit the brand's website at www.bluelizardsunscreen.com.