AgeX Therapeutics: DNA&STONE's Innovative Marketing and Commitment to Authenticity Recognized
- DNA&STONE has gained recognition, winning a Silver award, establishing itself as a top independent agency in the Northwest.
- The agency's "Aging is Life" campaign for Aegis Living effectively boosts brand awareness and web traffic for clients.
- DNA&STONE champions diversity and inclusion, founding initiatives like BLAC and Project Violet to uplift underrepresented talent in advertising.
Raising the Bar in Advertising: DNA&STONE's Commitment to Authenticity and Innovation
In just a few months since its inception, DNA&STONE, a full-service advertising agency based in Seattle, has made a significant mark in the marketing industry by winning the Silver award at the Small Agency Awards hosted by Ad Age. This recognition highlights the agency's exceptional creative output and business efficacy, firmly positioning it among the top independent agencies in the Northwest. Co-founders Chris Witherspoon and his partner spearhead the agency, which emerged from the merger of two established agencies, DNA and Little Hands of Stone. Their collaborative approach emphasizes leveraging their distinct strengths to foster authenticity and innovation in their campaigns.
The foundation of DNA&STONE rests on a philosophy of "radical empathy," which enables the agency to forge deep connections with clients and understand their unique needs. This approach has proven effective, as evidenced by their impactful campaigns for high-profile clients such as BECU, Municipal Credit Union, and Aegis Living. The campaign "Aging is Life" for Aegis Living not only resonates with audiences but also contributes to the agency’s goal of boosting web traffic and enhancing brand awareness for its clients. Witherspoon stresses that the agency's recent accolade validates their creative efforts while underscoring their dedication to a client-centric approach.
Beyond its creative prowess, DNA&STONE is committed to fostering diversity, equity, and inclusion within the advertising sector. The agency is a founding member of BLAC, a paid internship program designed to uplift Black talent in the industry, and leads Project Violet, the first mentorship program specifically for LGBTQ+ individuals in advertising. This commitment to cultural excellence and social responsibility positions DNA&STONE as a forward-thinking agency that not only produces compelling marketing strategies but also contributes positively to the diversity landscape in the advertising world.
In summary, DNA&STONE's rapid ascent in the advertising field is a testament to its innovative strategies and commitment to authenticity. Their recognition at the Small Agency Awards signifies a promising future for the agency as it continues to create meaningful connections through impactful marketing campaigns. The agency's dedication to diversity and inclusion further enhances its reputation as a rising force in the industry, making it a noteworthy player to watch in the coming years. For more information, visit their website at https://www.dnaandstone.com/.