Safeguard Scientifics: Seedtag and HUMAN Security Unite to Combat Digital Advertising Fraud
- Seedtag partners with HUMAN Security to enhance fraud prevention in digital advertising, ensuring a reliable inventory for advertisers.
- The collaboration addresses the need for transparent media supply, boosting confidence in ad investments for clients.
- Seedtag's AI engine benefits from dual-layered fraud protection, improving campaign effectiveness and fostering transparency in digital advertising.
Strengthening Integrity in Digital Advertising: Seedtag and HUMAN Security Collaboration
Seedtag, a prominent player in neuro-contextual advertising, is enhancing its commitment to providing fraud-free inventory through a crucial partnership with HUMAN Security. This collaboration, an expansion of their existing relationship with Beachfront, focuses on integrating advanced cybersecurity measures to combat digital fraud in advertising, particularly within Connected TV (CTV) and open web campaigns. By leveraging HUMAN's comprehensive Ad Fraud Defense solutions, including MediaGuard, Seedtag aims to proactively filter out fraudulent traffic and ensure that advertisers receive validated supply before their ads go live. This strategic move is a testament to Seedtag's dedication to maintaining the integrity of its inventory and enhancing the overall trustworthiness of digital advertising.
The partnership addresses a pressing issue in the digital marketing landscape: the declining reliability of third-party data. Mike Villalobos, Seedtag's SVP of Strategy and Commercial Operations, highlights how this collaboration equips the company to meet the increasing demand for transparent and accountable media supply. As advertisers seek to optimize their spending, Seedtag’s integration with HUMAN Security enhances their ability to deliver high-attention, fraud-free inventory. This gives clients greater confidence that their investments yield effective results. With the rise of digital threats, ensuring clean inventory is not just a competitive advantage; it is a necessity for sustaining trust in advertising practices.
Additionally, the integration empowers Seedtag's AI engine, Liz, by providing dual-layered protection against ad fraud. The new capabilities allow for pre-bid mitigation, which helps clients recognize potential fraud before making bids, while post-bid measurement offers insights into campaign performance. This comprehensive approach not only improves the effectiveness of advertising campaigns but also fosters greater transparency for both advertisers and publishers. By aligning its objectives with HUMAN's mission to uphold the integrity of the digital advertising ecosystem, Seedtag positions itself as a leader committed to quality and accountability in the advertising sector.
In related news, Seedtag's efforts to optimize advertising inventory come at a crucial time as companies increasingly rely on technology to navigate the complexities of digital marketing. This partnership not only reflects a proactive stance against fraud but also highlights the industry's shift toward leveraging advanced analytics and AI to enhance campaign effectiveness. As the digital landscape evolves, collaborations like that of Seedtag and HUMAN Security pave the way for a more secure and trustworthy advertising environment.