Safeguard Scientifics: Seedtag Enhances Ad Integrity with HUMAN Security Partnership
- Seedtag enhances its partnership with HUMAN Security to provide secure, authenticated advertising inventory against digital risks and fraud.
- The integration of HUMAN's Ad Fraud Defense solutions strengthens Seedtag's media supply chain and ensures high-quality, fraud-free inventory.
- Seedtag's collaboration improves AI capabilities for campaign optimization, aligning with industry efforts to maintain digital advertising integrity and transparency.
Strengthening Ad Integrity: Seedtag’s Enhanced Partnership with HUMAN Security
Seedtag, a prominent player in neuro-contextual advertising, announces a significant enhancement to its collaboration with HUMAN Security, a cybersecurity firm focused on eliminating digital risks, fraud, and bot traffic. This expanded integration aims to refine Seedtag’s offerings of secure and authenticated advertising inventory, particularly within the realms of Connected TV (CTV) and the open web. By building on their existing partnership through Beachfront, Seedtag reinforces its commitment to providing advertisers with a fraud-free environment that is increasingly vital in today’s digital landscape.
The updated integration leverages HUMAN's advanced Ad Fraud Defense solutions, including MediaGuard, which proactively filters out fraudulent traffic and validates ad supply before delivery. This seamless incorporation into Seedtag's operational framework signifies a strategic move to enhance the integrity of its media supply chain. As Mike Villalobos, Seedtag’s SVP of Strategy and Commercial Operations, highlights, the diminishing reliability of third-party data compels marketers to seek transparent and accountable media solutions. This partnership directly addresses those needs, equipping Seedtag to deliver high-quality, fraud-free inventory that ensures advertisers can trust their investments.
Moreover, the collaboration enriches Seedtag's AI capabilities through HUMAN's advanced pre-bid and post-bid analytics. By integrating these features, Seedtag's AI engine, Liz, can optimize intent-based campaigns at scale, offering clients dual-layered fraud protection. This allows for real-time monitoring of ad impressions while also enabling campaign performance analysis after delivery. The partnership not only enhances the effectiveness of ad spend but also aligns with broader industry efforts to maintain the integrity of the digital advertising ecosystem, ensuring that clients can activate campaigns with higher confidence in quality and effectiveness.
In addition to these advancements, Seedtag’s emphasis on delivering relevant and clean inventory is crucial as advertisers become increasingly discerning about where they allocate their budgets. The focus on transparency in the digital advertising space is paramount, and Seedtag's integration with HUMAN Security is a proactive step towards achieving this goal.
As the digital advertising landscape continues to evolve, partnerships like this illustrate how companies can adapt to emerging challenges and maintain trust with their clients. By prioritizing fraud prevention and data integrity, Seedtag sets a precedent for other players in the industry, showcasing the importance of robust cybersecurity measures in enhancing advertising efficiency and effectiveness.