Snap's Role in Expanding Food Accessibility through DUFBNY Initiative in New York
- Snap recipients in New York will benefit from improved access to fresh produce through the expanded DUFBNY program.
- The initiative introduces a dollar-for-dollar matching system for fresh produce purchases at 48 new stores statewide.
- DUFBNY aims to enhance food security for approximately 62,000 SNAP households in high-need rural areas.

Expansion of Food Accessibility Initiatives: Snap's Role in Combating Food Insecurity
Field & Fork Network, a nonprofit organization based in Buffalo, NY, announces the largest expansion of its Double Up Food Bucks NY (DUFBNY) program, aiming to enhance food accessibility for SNAP recipients across New York State. In collaboration with Northeast Grocery, Inc., which operates the Market 32, Price Chopper, and Tops Friendly Markets brands, the initiative introduces a dollar-for-dollar matching system for fresh produce purchases at 48 new stores across 34 counties. This program specifically targets high-need rural and micropolitan regions, including previously unserved areas in the Finger Lakes, Mohawk Valley, Southern Tier, and Lower Adirondacks. Approximately 62,000 households and 107,000 individuals who rely on SNAP in these newly included counties will now enjoy improved access to fresh fruits and vegetables, addressing a critical gap in food security.
The DUFBNY program's expansion is a significant milestone in the battle against food insecurity, especially in areas where access to affordable, nutritious food is limited. Lisa French, CEO of Field & Fork Network, highlights the partnership as a model of public-private collaboration that effectively combats food insecurity while enhancing nutrition access. By allowing SNAP shoppers to receive matching funds automatically at checkout, the initiative streamlines the purchasing process, enabling families in need to access healthier food options more easily. This approach not only supports the nutritional health of low-income families but also promotes local economies by encouraging purchases from grocery stores that participate in the program.
Barbara C. Guinn, Commissioner of the New York State Office of Temporary and Disability Assistance, underscores the positive implications of this expansion for SNAP recipients. With the food insecurity rate among adults in New York reaching 24.9%, the DUFBNY initiative stands to significantly bolster the purchasing power of thousands of families, ultimately leading to better health outcomes. The program aligns with Governor Hochul's efforts to alleviate food insecurity across the state and demonstrates a proactive approach to ensuring that vulnerable populations have access to fresh produce.
In addition to its core mission of enhancing nutrition access, the DUFBNY program serves as a vital tool to stimulate local economies by encouraging food purchases within underserved communities. The expansion of this initiative reflects a growing recognition of the importance of accessible food resources in improving public health and well-being. As such, it reinforces the critical role that organizations like Field & Fork Network play in addressing food insecurity and fostering healthier communities across New York State.
Overall, the initiative marks a significant step forward in the fight against food insecurity, particularly in regions where access to fresh food is often a challenge. By effectively leveraging partnerships and incentivizing produce purchases, the DUFBNY program sets a precedent for future efforts aimed at enhancing food access and nutritional equity for all.