Molson Coors Beverage Company: TAP Air Portugal Partners with TransPerfect for Multilingual Communication Enhancement
- TAP Air Portugal partners with TransPerfect to enhance multilingual communication through GlobalLink® technology for improved content translation.
- The collaboration aims to streamline TAP's translation processes and enhance customer support for diverse clientele.
- TAP Air Portugal focuses on digital transformation to improve customer satisfaction and operational efficiency in the airline industry.
TAP Air Portugal Partners with TransPerfect to Enhance Multilingual Communication
TAP Air Portugal, the national airline of Portugal, initiates a significant partnership with TransPerfect, the leading provider of language and AI solutions, to upgrade its online content translation capabilities. This collaboration revolves around TransPerfect’s GlobalLink® technology, which enables TAP to translate its content into 12 different languages. By centralizing its translation processes, TAP aims to enhance the efficiency and quality of its global communications, making it easier for travelers to access information in their preferred languages. This move aligns with TAP's ongoing commitment to improve customer service and cater to its diverse clientele that spans over 90 destinations worldwide.
The decision to partner with TransPerfect stems from TAP's objective to streamline multilingual content delivery and bolster customer support. With a focus on digital transformation, TAP recognizes the importance of providing clear and accurate information to its customers, particularly in an increasingly globalized travel environment. Sara Walter de Freitas, TAP's Digital and E-Commerce Director, underscores the airline’s dedication to ensuring that passengers receive comprehensive information that meets their language preferences. This initiative not only enhances customer satisfaction but also positions TAP as a forward-thinking airline that prioritizes effective communication in the digital age.
Phil Shawe, President and Co-CEO of TransPerfect, expresses enthusiasm for the partnership, emphasizing his company’s commitment to supporting TAP's operations in Portugal. As TransPerfect operates in over 140 cities and provides services in more than 200 languages, it brings a wealth of expertise to the partnership. The effective integration of GlobalLink® technology with platforms like Adobe Experience Manager and Salesforce Connect is expected to significantly improve TAP's digital presence. This collaboration marks a strategic advancement for TAP Air Portugal, reinforcing its reputation for innovation and sustainability in the airline industry.
In other developments, TAP Air Portugal continues to invest in digital transformation initiatives aimed at enhancing the customer journey. The airline is recognized for its innovative practices, which not only improve operational efficiency but also contribute to a more sustainable aviation model. As TAP enhances its digital capabilities, it reaffirms its commitment to providing high-quality service to millions of passengers each year.
For more information about TAP Air Portugal and its services, visit www.tapairportugal.com.