TAP Air Portugal Partners with TransPerfect for Enhanced Global Communication Strategy
- TAP Air Portugal partners with TransPerfect to enhance global communication through streamlined multilingual content translation.
- The collaboration aims to improve customer experience by providing accurate information in passengers' preferred languages.
- TAP focuses on digital transformation and innovation to strengthen its market position in the competitive airline industry.
Strengthening Global Communication: TAP Air Portugal Partners with TransPerfect
In a significant move to enhance its global communication strategy, TAP Air Portugal collaborates with TransPerfect, a leading provider of language and AI solutions. This partnership aims to streamline the airline's online content translation into 12 languages through TransPerfect's advanced GlobalLink® technology. TAP, established in 1945 and based in Lisbon, operates flights to over 90 destinations worldwide, catering to a diverse clientele. Recognizing the importance of effective communication in today’s globalized travel industry, TAP seeks to improve the quality and efficiency of its multilingual information. By integrating TransPerfect's services with existing platforms such as Adobe Experience Manager and Salesforce Connect, TAP is set to provide clearer, more accurate information to passengers in their preferred languages.
The collaboration also reflects TAP’s commitment to digital transformation and customer-centric service. Sara Walter de Freitas, TAP's Digital and E-Commerce Director, underscores the airline's focus on delivering high-quality content to enhance the customer experience. The ability to centralize translation processes through TransPerfect will not only facilitate timely updates across multiple languages but also ensure consistency in messaging. This strategic initiative is designed to meet the growing expectations of travelers who increasingly seek personalized information tailored to their native languages, thereby improving overall customer satisfaction and engagement with the brand.
TransPerfect's extensive global reach, operating in over 140 cities and delivering services in more than 200 languages, positions it as an ideal partner for TAP. Phil Shawe, President and Co-CEO of TransPerfect, expresses his commitment to supporting TAP's operational needs in Portugal. This partnership is poised to reinforce TAP's reputation for innovation and sustainability, as the airline continues to invest in its digital presence. By leveraging advanced language solutions, TAP not only enhances its service delivery but also strengthens its market position in an increasingly competitive airline industry.
In addition to advancing its communication capabilities, TAP Air Portugal is recognized for its ongoing efforts in innovation and sustainability. The airline continually seeks to improve the customer journey, demonstrating a proactive approach to adapting to evolving market demands. This partnership with TransPerfect represents a strategic initiative that aligns with TAP’s broader goals of enhancing service quality and operational efficiency.
As TAP Air Portugal moves forward with this collaboration, it sets a precedent for the airline industry by prioritizing multilingual communication and customer engagement. The integration of TransPerfect's technology will likely serve as a model for other airlines aiming to enhance their global outreach and improve the travel experience for diverse passenger demographics.