Tenet Healthcare: New Insurance Program for THC Beverage Venues Transforms Hospitality Sector
- Frontier Risk launched specialized insurance for hospitality venues serving hemp-derived THC beverages, addressing unique risks and liability concerns.
- The program offers tailored coverage options for restaurants, bars, hotels, and live events, enabling safe THC beverage service.
- Policyholders receive risk management tools and market insights, fostering responsible THC beverage service in the evolving hospitality landscape.

Emerging Trends in THC Beverage Insurance: A New Era for Hospitality Venues
The recent launch of a specialized insurance program by Frontier Risk marks a significant development in the hospitality sector, particularly for venues serving hemp-derived THC beverages. As consumer interest in low-dose THC options continues to rise, traditional insurance policies often leave establishments exposed to unique risks associated with these products. Frontier Risk's new on-premise insurance program specifically caters to hospitality venues and live events, filling a crucial protection gap and allowing businesses to innovate without the fear of liability.
Peter Berg, Chief Development Officer at Frontier Risk, highlights that the program offers two flexible coverage options tailored to different needs. The annual on-premise policy is designed for establishments such as restaurants, bars, hotels, and stadiums, while the live-event policy addresses one-off occasions like concerts and festivals. This approach allows venues to adopt THC beverage service as a viable alternative to traditional alcohol offerings, ensuring they have the necessary coverage to navigate potential challenges. By integrating seamlessly with existing general and liquor liability policies, this program provides a comprehensive safety net for establishments venturing into the evolving landscape of cannabis-infused beverages.
In addition to coverage, Frontier Risk equips policyholders with a robust risk management toolkit, which includes recommended signage, impairment mitigation protocols, and staff training guidelines. This proactive approach empowers venues to serve THC beverages responsibly while remaining mindful of consumer safety. Furthermore, policyholders will benefit from quarterly reports detailing market trends and claims scenarios, helping them stay informed about the evolving THC beverage sector. As the demand for hemp-derived THC beverages grows, this innovative insurance solution represents a pivotal moment for the hospitality industry, fostering confidence in the service of these emerging products.
In related news, Upstate Elevator has introduced a new Strawberry Tangerine THC+CBG infused seltzer, appealing to flavor-conscious consumers looking for guilt-free cannabis options. The drink, which boasts a 2:1 ratio of THC to CBG, is part of a broader trend towards functional, hemp-derived beverages. Upstate Elevator aims to enhance everyday experiences with its clean-crafted offerings, which have garnered interest from major retailers like Total Wine & More.
As both the product offerings and the insurance landscape evolve, the intersection of THC beverages and hospitality is becoming a dynamic field, promising new opportunities and challenges for businesses navigating this innovative market.