Trinity Industries Invests $40M in Alt to Transform Trading Card Marketplace
- Trinity Capital commits up to $40 million to Alt, enhancing liquidity for trading card collectors.
- The partnership aims to improve Alt's services and expand into the broader collectibles market.
- Trinity Capital's support will drive advancements in the trading card marketplace, benefiting collectors and investors.
Trinity Capital Partners with Alt to Innovate the Trading Card Marketplace
On July 18, 2025, Trinity Capital Inc., a leading alternative asset manager based in Phoenix, Arizona, announces a significant commitment of up to $40 million in an asset-based revolving credit facility to Alt, a San Francisco-based online marketplace specializing in the trading card industry. Founded in 2020, Alt has quickly established itself as a comprehensive platform that allows users to buy, sell, and securely vault investment-grade trading cards. The marketplace, which operates in 76 countries, offers a range of services, including fixed-price listings, curated auctions, instant cash advances, and a proprietary valuation tool known as "Alt Value." This tool leverages artificial intelligence and market data to provide users with real-time insights into the value of their trading cards, making it an essential resource for collectors and investors alike.
The partnership between Trinity Capital and Alt is poised to reshape the trading card market by enhancing liquidity options for collectors. Steven Lambe, Managing Director of Asset-Based Lending at Trinity, underscores the importance of Alt's transparent marketplace in generating new demand among collectors and investors. By providing access to larger loans and quicker cash advances, this credit facility addresses a critical need in the collectibles industry, allowing enthusiasts to leverage their portfolios more effectively. Leore Avidar, Founder and CEO of Alt, expresses his excitement about the collaboration, noting that it represents a groundbreaking advancement for the trading card hobby. The financial support from Trinity Capital will enable Alt to not only improve its services but also to expand into the broader collectibles market, thereby attracting a wider audience and diversifying its offerings.
As Trinity Capital continues to demonstrate its commitment to supporting growth-oriented companies through tailored debt solutions, this partnership marks a pivotal moment for both organizations. Since its inception in 2008, Trinity has successfully deployed over $4.3 billion across more than 400 investments, showcasing its expertise in fostering innovation across various sectors. The collaboration with Alt is expected to drive significant advancements in the trading card marketplace, with both firms aiming to disrupt traditional models and enhance the overall experience for collectors and investors.
In addition to its strategic partnership with Alt, Trinity Capital's involvement in the collectibles sector highlights the growing intersection between technology and traditional hobbies. As online marketplaces evolve, the demand for secure and efficient trading platforms continues to rise, making this collaboration timely and relevant. The innovative financing solutions provided by Trinity Capital are set to empower Alt and its users, ultimately contributing to the revitalization of the trading card industry and fostering a thriving community of collectors.