United Airlines' Competitors Expand International Routes, Alaska Airlines Launches Seattle to Rome Service
- Alaska Airlines is expanding internationally with nonstop flights from Seattle to Rome starting in May 2026.
- The airline aims to compete with major carriers like Delta and United by enhancing its route network.
- Alaska's recent successes in Asia highlight its commitment to international growth and meeting customer travel demands.
Alaska Airlines Expands International Reach with New European Route
Alaska Airlines is poised to enhance its international footprint by launching its inaugural flights to Europe in May 2026. This significant expansion includes a new nonstop service from Seattle to Rome, marking the airline's entry into the European market. The decision to add this route is spurred by the acquisition of Hawaiian Airlines, which has granted Alaska Airlines access to the long-haul Boeing 787-9 Dreamliner jets necessary for such international flights. Chief Commercial Officer Andrew Harrison underscores the airline's ambition to position Seattle as a global travel gateway and to meet increasing demand for international travel options among its customer base.
The new Rome route will operate four times a week, with booking expected to open this fall. This development is particularly notable as it aligns with the demands expressed by Alaska's Mileage Plan loyalty program members, emphasizing Italy's popularity as a travel destination. As competitors like Delta and United ramp up their offerings to Italy, including new nonstop services to Sicily, Alaska Airlines aims to carve out its niche in the market. This strategic move not only broadens Alaska's route network but also strengthens its competitive stance against other major airlines in the region.
In addition to the upcoming Rome service, Alaska Airlines has made strides in the Asian market as well. The airline recently launched flights to Tokyo's Narita International Airport, which are currently operating at an impressive 80% capacity. Furthermore, Alaska plans to begin service to Seoul in September, aiming to enhance cargo revenue alongside passenger travel. However, before these routes fully materialize, Alaska Airlines awaits Federal Aviation Administration approval to consolidate its fleet under a single operating certificate, a process anticipated to conclude by the fourth quarter of 2025. This thorough preparation illustrates Alaska Airlines' commitment to expanding its international service while strategically responding to evolving travel demands.
In summary, Alaska Airlines' new service to Rome signals a robust shift towards international expansion, driven by customer demand and strategic acquisitions. As the airline prepares for this growth, its recent successes in Asia further demonstrate its commitment to tapping into lucrative markets and enhancing customer offerings. The airline's proactive approach positions it well in a competitive landscape dominated by larger carriers.