Urban Edge Properties Signs TruGolf Lease to Transform Retail Experience at Cherry Hill
- Urban Edge Properties signs lease with TruGolf for a 6,045 sq ft store at The Plaza at Cherry Hill.
- The partnership aims to create a dynamic "eatertainment" venue, merging dining with interactive golf experiences.
- Urban Edge is enhancing the shopping atmosphere and exploring further retail opportunities to meet community needs.
Urban Edge Properties Expands Retail Footprint with Innovative TruGolf Lease
Urban Edge Properties announces a significant development in the retail landscape of New Jersey with the signing of a lease agreement with TruGolf. The agreement allows TruGolf, a leader in high-tech golf simulators, to establish a 6,045 square foot flagship storefront at The Plaza at Cherry Hill. This location will not only feature state-of-the-art golf simulators but will also include an upscale restaurant and full bar, marking TruGolf's transition from a technology-focused company to a multifaceted entertainment destination. Set to open before the end of 2025, this innovative "eatertainment" concept aims to redefine the shopping experience by merging dining with interactive golf, thereby attracting a diverse range of visitors to the retail center.
The Plaza at Cherry Hill is strategically positioned next to the bustling Cherry Hill Mall, enhancing its attractiveness as a shopping destination. Dr. Ben Litalien, Chief Development Officer for TruGolf, emphasizes the importance of this location, noting its alignment with other national brands such as Aldi and a forthcoming Total Wine store. This retail synergy provides a strong foundation for TruGolf's new venture, as the center becomes a one-stop destination for both shopping and entertainment. Urban Edge Properties recognizes the potential of this partnership, envisioning TruGolf as a significant draw that will invigorate the Plaza and the local community.
In conjunction with TruGolf's arrival, Urban Edge Properties plans to implement property enhancements aimed at revitalizing the shopping atmosphere. Ronnie Bertrand, Director of Leasing for Urban Edge, underscores the company's commitment to identifying retail opportunities that not only meet community demands but also generate excitement in the market. The collaboration with TruGolf signifies a pivotal moment in the ongoing evolution of retail spaces, as Urban Edge Properties continues to innovate and adapt to changing consumer preferences, ultimately fostering a more engaging and dynamic shopping environment.
In addition to this landmark lease, Urban Edge Properties is actively exploring further avenues to enhance its retail portfolio. The company’s focus on creating vibrant shopping experiences aligns with broader trends in the retail industry, where experiential offerings are increasingly favored by consumers. By integrating dining and entertainment into retail environments, Urban Edge aims to position itself as a leader in the evolving landscape of retail real estate.
As the retail sector adapts to new consumer behaviors, Urban Edge Properties remains committed to enhancing its properties to meet the needs of local communities. The partnership with TruGolf represents not just a new tenant but a broader vision for interactive, engaging retail spaces that cater to a diverse audience.
