Venus Concept Highlights Kristin Ess Hair's 'Wicked' Limited-Edition Collection Launch
- Kristin Ess Hair collaborates with Universal Pictures for a limited-edition collection inspired by the film "Wicked: For Good."
- The collection includes a Signature Shampoo, Conditioner, Blow Dry Mist, and Dry Shampoo, each reimagined with unique packaging.
- Available on major retail platforms, this collaboration enhances brand visibility and connects beauty with cinematic storytelling.
Kristin Ess Hair Unveils Limited-Edition Collection Tied to "Wicked: For Good" Film
In a strategic move to blend beauty with cinematic storytelling, Kristin Ess Hair announces a collaboration with Universal Pictures for the highly anticipated film "Wicked: For Good," set for release on November 21, 2025. This partnership introduces a limited-edition haircare collection that reinterprets four of Kristin Ess's bestselling products, each adorned with unique packaging inspired by the film. By tapping into the popularity of "Wicked," Kristin Ess Hair not only enhances its brand visibility but also aims to engage a broader audience through the magic of the musical's narrative.
The limited-edition collection features the Signature Shampoo and Conditioner, priced at $12 each, which incorporate nourishing ingredients such as avocado oil and castor oil, designed to provide hydration and shine to various hair types. Additionally, the Blow Dry Mist, retailing at $15, acts as a heat protectant, safeguarding hair from temperatures up to 450°F while minimizing drying time. The lineup is completed with a talc-free Dry Shampoo, also priced at $15, which effectively absorbs excess oil and neutralizes odors with a Vitamin C-infused formula. This collection is particularly appealing to both beauty enthusiasts and fans of the "Wicked" franchise, creating a seamless blend of daily haircare rituals and the enchanting themes of the film.
Molly Kennedy, Vice President of Brand Marketing at Maesa, emphasizes the collaboration's focus on empowerment and individuality, key values that resonate deeply with both the Kristin Ess brand and the essence of "Wicked." By offering products that allow fans to infuse a touch of cinematic charm into their everyday routines, the collection stands as a testament to the innovative intersections of beauty and storytelling. It highlights how brands can leverage cultural phenomena to create engaging consumer experiences, ultimately enhancing customer loyalty and brand attachment.
In addition to its enchanting product lineup, the collection is available on major retail platforms such as Amazon.com and Ulta.com, making it accessible to a vast audience. This collaboration signifies a growing trend in the beauty industry where brands are increasingly aligning with entertainment properties to create unique, themed products. The partnership not only serves to elevate Kristin Ess Hair’s profile but also enriches the moviegoing experience, creating a tangible connection between fans and the stories they love. For more details on the collection, consumers can visit kristinesshair.com.