Venus Concept Highlights OCOA's Historic Launch in Clean Hair Care at Ulta Beauty
- OCOA is the first Dominican-owned hair care brand launched at Ulta Beauty, featuring products for curly hair.
- The brand adheres to clean beauty principles and meets Ulta's Conscious Beauty pillars, ensuring vegan and sustainable practices.
- OCOA celebrates its launch with community events in Pennsylvania, promoting Dominican culture and engaging with customers.
OCOA Makes Waves in Clean Hair Care with Ulta Beauty Debut
OCOA, the clean curl care brand founded by Dominican sisters Cory Varona-Corniel and Nicol Varona Cancelmo, is making waves in the beauty industry with its recent national retail debut in over 450 Ulta Beauty stores and online at ulta.com. This marks a significant milestone as OCOA becomes the first Dominican-owned hair care brand to be featured at Ulta, spotlighting the brand’s commitment to quality and cultural heritage. The product line includes five essential items designed specifically for curly hair: Curl Care Shampoo and Conditioner, Hydrating Curl Cream, Curl Defining Styling Gel, and the exclusive Curl Refresh + Hold Spray. Each product is crafted with skincare-level ingredients, catering to the unique needs of curly hair without the use of coconut oil.
OCOA's commitment to clean beauty principles resonates strongly within the current consumer landscape, as the brand meets all five Conscious Beauty pillars established by Ulta Beauty. This means OCOA’s offerings are not only vegan and cruelty-free but also packaged sustainably, appealing to environmentally conscious consumers. The bilingual packaging reflects OCOA’s dedication to inclusivity, ensuring that it communicates effectively with a diverse customer base. The founders expressed pride in their launch at Ulta, which they view as more than just retail placement; it’s a celebration of Dominican culture and the beauty of curls, aiming to empower individuals to embrace their natural texture.
Jessica Phillips, Ulta Beauty's vice president of merchandising, recognizes OCOA's role in representing diverse beauty needs in the market. The brand’s participation in the MUSE Accelerator program further underscores its potential for growth and innovation within the beauty industry. To celebrate this momentous launch, OCOA plans to host two free community events in Pennsylvania this September. These events will allow attendees to engage with the founders, participate in refresh station activities, and receive complimentary OCOA products with a gift with purchase. Scheduled for September 20 in Lancaster and September 27 in Philadelphia, these gatherings reinforce OCOA’s commitment to connecting with its community and honoring Dominican culture.
In summary, OCOA's debut at Ulta Beauty represents a significant step forward not only for the brand but for the representation of Dominican culture in the beauty industry. With a focus on clean and effective hair care solutions, OCOA is poised to make a meaningful impact in the market, promoting inclusivity and celebrating the beauty of curls.