Venus Concept: Kristin Ess Hair Collaborates with Universal for 'Wicked' Film-Inspired Collection
- Kristin Ess Hair collaborates with Universal Pictures for a limited-edition collection inspired by the film "Wicked: For Good."
- The collection features bestselling products like Signature Shampoo, Conditioner, Blow Dry Mist, and Dry Shampoo with unique packaging.
- Available on Amazon and Ulta, the collection merges beauty with storytelling, enhancing consumer engagement and brand presence.
Kristin Ess Hair and Universal Pictures Unite for a Magical Collaboration
Kristin Ess Hair announces a collaboration with Universal Pictures for the highly anticipated film "Wicked: For Good," set to premiere on November 21, 2025. This partnership introduces an exclusive limited-edition collection that reinterprets four of Kristin Ess Hair's bestselling products, showcasing unique packaging inspired by the film. The collection includes the Signature Shampoo and Conditioner, priced at $12 each, which combine nourishing ingredients like avocado oil and castor oil to enhance hydration and shine. Additionally, the Blow Dry Mist and Dry Shampoo, both priced at $15, offer practical solutions for haircare aficionados. The Blow Dry Mist acts as a heat protectant up to 450°F, while the Dry Shampoo, formulated with Vitamin C and talc-free ingredients, efficiently absorbs excess oil and neutralizes odors.
Molly Kennedy, Vice President of Brand Marketing at Maesa, speaks to the excitement of this collaboration, emphasizing the synergy between the enchanting narrative of "Wicked" and the empowering ethos of Kristin Ess Hair. The collection aims to resonate with fans of the film, allowing them to infuse a sense of magic into their daily haircare rituals. This initiative represents a strategic move to merge beauty with storytelling, enhancing consumer engagement through an immersive experience that appeals to both beauty enthusiasts and "Wicked" fans alike.
Available for purchase on Amazon.com and Ulta.com, the limited-edition collection positions Kristin Ess Hair to capitalize on the film's popularity, creating a buzz that extends beyond traditional haircare marketing. By aligning its brand with a beloved cinematic narrative, Kristin Ess Hair not only broadens its audience but also reinforces its commitment to individuality and empowerment in the beauty industry. For more details, consumers are directed to kristinesshair.com, where they can explore the collection further.
In addition to the product launch, this collaboration highlights a growing trend in the beauty industry where brands leverage popular culture to enhance their market presence. By creating products that reflect a cinematic experience, brands like Kristin Ess Hair can foster deeper connections with consumers, encouraging them to engage with the brand on multiple levels. This collaboration serves as a case study in the effective intersection of beauty, media, and consumer engagement strategies.