Valley National Bancorp: Taos Ski Valley’s Leadership Change Emphasizes Sustainability and Guest Experience
- Taos Ski Valley promotes John Kelly to CEO on June 13, 2025, emphasizing sustainability and guest experience.
- Kelly aims to maintain the resort's independence and commitment to quality over expansion.
- The resort is the world's first Certified B Corporation® ski resort, targeting Net Zero emissions by 2030.
Leadership Transition at Taos Ski Valley Signals Commitment to Sustainability and Guest Experience
In a significant move emphasizing its commitment to sustainability and enhanced guest experiences, Taos Ski Valley announces the promotion of John Kelly to chief executive officer (CEO), effective June 13, 2025. This transition follows the current CEO, David Norden, stepping into the role of Chairman of the Board. This leadership change is part of a broader succession plan aimed at preserving the resort's rich 70-year history while aligning with its B Corporation values. Kelly, who has been part of the Taos Ski Valley team since 2015, brings a wealth of experience from his previous role as chief operating officer, which involved overseeing operations and skier services.
Kelly's promotion highlights a strategic focus on maintaining the resort's independence and its status as a global leader in big mountain skiing. His deep ties to the Taos community, having lived there for a decade, fuel his dedication to preserving the original culture and spirit of the resort. Norden expresses confidence in Kelly’s leadership capabilities, particularly in navigating the long-term vision of Taos Ski Valley, which aims to improve its offerings without compromising its core values. "Better, not bigger," as Norden puts it, reflects the resort's commitment to quality experiences over mere expansion.
Taos Ski Valley stands out not only for its recreational offerings but also for its commitment to sustainability. As the world’s first Certified B Corporation® ski resort, it achieved CarbonNeutral® certification in 2021 and is on track for Net Zero emissions by 2030. Nestled in the breathtaking Sangre de Cristo mountains of New Mexico, the resort provides year-round outdoor activities and is recognized for its innovative approach to business, as highlighted by its inclusion in Fast Company’s Most Innovative Companies in 2023. The resort’s participation in programs like the Mountain Collective and Ikon Pass further enhances its appeal, as it strives to create unforgettable experiences for its visitors.
In summary, the leadership transition at Taos Ski Valley is more than a change in personnel; it represents a continued commitment to environmental sustainability and enhancing the guest experience. With John Kelly at the helm, the resort is poised to honor its legacy while pursuing innovative strategies to engage with its community and visitors alike.
