WPP Plc's CMI Media Group Launches Empower™ SaaS to Transform Healthcare Marketing Strategies
- CMI Media Group, under WPP, launched the Empower™ SaaS system, generating $1 billion in revenue through over 200 campaigns.
- The innovative AMO application is the first self-serve media orchestrator in healthcare, enhancing omnichannel marketing experiences.
- WPP's strategic vision is showcased through CMI Media Group's commitment to technology and a forthcoming direct-to-consumer AMO version.
Revolutionizing Healthcare Marketing: CMI Media Group’s Empower™ SaaS System
CMI Media Group, a strategic media healthcare agency under the WPP umbrella, achieves a significant milestone with its Empower™ SaaS-operating system, particularly through its automated media orchestration (AMO) application. This innovative platform has successfully executed over 200 campaigns, generating an impressive $1 billion in incremental revenue for more than 25 clients. The AMO application stands out as the first self-serve paid media orchestrator in the health marketing industry, addressing the complexities of managing paid media at scale. By seamlessly integrating with client marketing technology stacks, it enhances various aspects of healthcare marketing, including owned media, web personalization, and customer relationship management (CRM).
The importance of AMO goes beyond mere campaign execution; it plays a critical role in improving omnichannel experiences for healthcare professionals. Jose Ferriera, EVP of Product Strategy & Transformation, emphasizes that this technology enables healthcare providers to engage effectively with brand messaging and take informed actions regarding essential medications. This focus on enhancing communication between healthcare professionals and brand messaging is vital for improving patient care outcomes, as it ensures that professionals have relevant and timely information at their fingertips. By facilitating a more streamlined connection between marketing efforts and healthcare providers, CMI Media Group positions itself as a leader in the rapidly evolving landscape of healthcare marketing.
Looking to the future, CMI Media Group plans to introduce a direct-to-consumer (DTC) version of the AMO application, which will prioritize full privacy compliance while delivering coordinated messaging across all consumer touchpoints. This development aims to bridge the gap between healthcare professionals and consumers, creating a robust integrated operating system that leverages predictive capabilities and artificial intelligence. By employing data-driven strategies, CMI Media Group intends to accelerate market responsiveness and enhance transparency in media investment. This forward-thinking approach not only seeks to revolutionize healthcare media but also aims to set a new standard for how marketing technology can effectively serve the healthcare sector.
In addition to the achievements of the AMO application, CMI Media Group's commitment to leveraging cutting-edge technology and data further illustrates WPP's strategic vision in the healthcare marketing arena. The introduction of the DTC version signifies a progressive step toward a more interconnected marketing approach that benefits both healthcare professionals and consumers alike. As the sector continues to evolve, CMI Media Group's initiatives reflect a keen understanding of the industry's complexities and the pressing need for innovation.
Overall, CMI Media Group's Empower™ platform marks a pivotal point in healthcare marketing, with implications that extend far beyond immediate revenue generation. By embracing technology and focusing on the integration of healthcare communications, WPP continues to reinforce its position as a leader in the marketing industry, ready to tackle the challenges of modern healthcare engagement.