WPP Plc's CMI Media Group Launches Revolutionary Media Orchestration Solution for Healthcare
- WPP's CMI Media Group launched the Empower™ SaaS system, achieving $1 billion in revenue through over 200 automated media campaigns.
- The AMO application enhances healthcare marketing by integrating paid media with client technology, improving engagement and patient care outcomes.
- WPP plans to introduce a DTC version of AMO, utilizing AI for data-driven strategies and coordinated consumer messaging.
WPP’s CMI Media Group Unveils Groundbreaking Media Orchestration Solution
CMI Media Group, a strategic healthcare media agency under the WPP umbrella, achieves a notable milestone with its Empower™ SaaS-operating system, specifically its automated media orchestration (AMO) application. This innovative tool has executed over 200 campaigns, generating an impressive $1 billion in incremental revenue for more than 25 clients. The AMO application addresses the complexities of managing paid media at scale, providing seamless integration with client marketing technology stacks. This integration enhances owned media, web personalization, and customer relationship management (CRM), positioning AMO as a game-changer in the health marketing sector.
As the first self-serve paid media orchestrator in the healthcare industry, AMO plays a critical role in WPP's AI-driven marketing operating system, Empower. This platform is designed to optimize omnichannel experiences for healthcare professionals, allowing them to interact more effectively with brand messaging and take informed actions regarding essential medications. Jose Ferriera, EVP of Product Strategy & Transformation, emphasizes that this achievement not only elevates the engagement of healthcare professionals but also supports improved patient care outcomes. By enhancing the connection between healthcare providers and the media they consume, AMO fosters a more responsive and effective marketing landscape.
Looking to the future, CMI Media Group plans to introduce a direct-to-consumer (DTC) version of the AMO application. This upcoming iteration will ensure full compliance with privacy regulations while providing coordinated messaging across all consumer touchpoints. The DTC operating system will harness predictive capabilities and artificial intelligence, enabling data-driven strategies that accelerate market responsiveness and enhance transparency in media investment. Through this innovative solution, CMI Media Group seeks to bridge the gap between healthcare professionals and consumers, ultimately revolutionizing healthcare media and driving advancements in the industry.
In addition to the launch of the DTC version of AMO, CMI Media Group's focus on enhancing omnichannel experiences highlights a broader trend in the marketing landscape, where the integration of AI and data analytics is becoming paramount. By leveraging technology to streamline media orchestration, the agency positions itself as a leader in healthcare marketing solutions.
WPP continues to invest in cutting-edge technologies that enhance its service offerings. The success of AMO underscores the company’s commitment to innovation, aiming to set new standards in healthcare media and improve the overall effectiveness of marketing strategies in this critical sector.