Yellow Pages Ltd. Appoints Sherilyn King as CEO Amid Digital Transformation Efforts
- Yellow Pages Limited appoints Sherilyn King as new President and CEO, succeeding David A. Eckert.
- King emphasizes a customer-centric approach to enhance visibility for local businesses in the digital landscape.
- The company aims to balance traditional print offerings with a strong digital presence under King's leadership.
Yellow Pages Limited Welcomes New Leadership Amid Digital Transformation
Yellow Pages Limited, a prominent player in Canadian digital media and marketing, appoints Sherilyn King as its new President and Chief Executive Officer, effective July 16, 2025. She succeeds David A. Eckert, who retires after eight years of transformative leadership. King, who has spent nearly three decades with the company, brings extensive experience and a deep understanding of its operations. Having joined as a Sales Administration Clerk in 1996, she has risen through the ranks, notably serving as Senior Vice President of Sales, Marketing, and Customer Service. This trajectory highlights not only her dedication but also the company's commitment to nurturing talent from within.
In her new role, King emphasizes a customer-centric approach aimed at delivering measurable value to clients, particularly small and medium-sized enterprises. Recognizing the evolving digital landscape, she plans to leverage Yellow Pages' established partnerships with major platforms such as Microsoft Advertising, Meta, Canada Post, Wix, and Google. These collaborations are crucial as they enhance visibility for businesses seeking to connect with consumers in an increasingly competitive environment. King is determined to uphold the company's legacy of innovation while focusing on effective digital marketing solutions that can meet the diverse needs of local businesses across Canada.
With King at the helm, Yellow Pages appears poised to navigate the complexities of the digital marketing landscape, especially as artificial intelligence reshapes customer engagement strategies. Her leadership comes at a pivotal time when the company seeks to balance its traditional print directory offerings with a robust digital presence. Eckert's tenure laid the groundwork for this transformation, leading to significant operational enhancements and a fortified pension plan. As Yellow Pages moves forward, King’s vision aligns with the company's mission to empower local businesses, ensuring they remain connected with their communities while delivering value to shareholders.
In addition to the leadership transition, the company continues to focus on its core mission of supporting local enterprises. As the demand for digital marketing solutions escalates, Yellow Pages is well-positioned to adapt and respond to the needs of its clients. The combination of King’s extensive experience and the company’s strong foundation suggests a promising future as it strives to be the go-to partner for businesses navigating the digital age.
As Yellow Pages Limited embarks on this new chapter, it reaffirms its dedication to innovation and community support, ensuring that local businesses can thrive in a rapidly changing environment. Sherilyn King's leadership marks a significant milestone, reflecting the company's commitment to long-term growth and relevance in the digital marketing sector.