Yellow Pages Ltd. Appoints Sherilyn King as New CEO, Emphasizing Digital Marketing Innovation

Cashu

4 days ago

Y.TO

Yellow Pages Ltd

-0.09%

Yellow Pages Limited Welcomes New Leadership Under Sherilyn King

Yellow Pages Limited (TSX: Y) announces the appointment of Sherilyn King as President and Chief Executive Officer, marking a significant transition in the company's leadership. King succeeds David A. Eckert, who retires after eight years of transformative leadership. With nearly 30 years of experience at Yellow Pages, King has a deep understanding of the company's evolution from a traditional print directory to a leader in digital media and marketing solutions. She started her career as a Sales Administration Clerk in 1996 and has held various positions, including Senior Vice President of Sales, Marketing, and Customer Service, where she honed her skills in driving customer engagement and satisfaction.

In her new role, King is focused on delivering measurable value to customers, particularly small and medium-sized businesses, through innovative digital marketing solutions. As the marketing landscape rapidly evolves with technological advancements, including the rise of artificial intelligence, King emphasizes the importance of ensuring businesses are easily discoverable. Yellow Pages has established partnerships with major platforms such as Microsoft Advertising, Meta, Canada Post, Wix, and Google, positioning itself to provide comprehensive services that cater to the needs of local businesses in an increasingly digital world. King's commitment to fostering relationships and supporting local enterprises is expected to drive Yellow Pages' growth and maintain its relevance in a competitive market.

King’s ascension to the CEO role is a noteworthy achievement, reflecting a rare and commendable career progression within a publicly traded Canadian company. Her leadership aims to continue the legacy of innovation that Yellow Pages has built under Eckert, who is credited with significant financial and operational improvements during his tenure. His efforts have reinforced the company's defined benefit pension plan and laid the groundwork for sustainable long-term success. With King at the helm, Yellow Pages remains steadfast in its mission to connect local businesses with their communities while delivering value to shareholders.

In addition to welcoming a new CEO, Yellow Pages continues to adapt to the changing dynamics of the marketing industry. The company's ongoing commitment to providing digital solutions ensures that it keeps pace with consumer behaviors and technological advancements. As businesses increasingly seek effective online strategies, Yellow Pages is poised to offer the tools and support needed to thrive in this digital age.

Overall, with Sherilyn King leading the charge, Yellow Pages is set to reinforce its position as a vital partner for local businesses, driving innovation and customer satisfaction in the evolving landscape of digital marketing.