Yellow Pages Ltd. Enhances Financial Stability with Strategic Annuity Acquisition for Pension Plan
- Yellow Pages Limited acquires group annuity contracts to transfer C$210 million in pension obligations, reducing liabilities by 50%.
- The acquisition ensures retirees' benefits remain unchanged while mitigating investment and longevity risks associated with pension obligations.
- Funding for the annuity will come from pension plan assets, with an additional C$4 million contribution planned for June 2026.

Yellow Pages Limited Streamlines Pension Plan with Strategic Annuity Acquisition
On May 21, 2025, Yellow Pages Limited, a leading Canadian digital media and marketing company, announces a pivotal acquisition aimed at enhancing its financial stability. The company is set to acquire group annuity contracts from BMO Life Assurance Company, a move that transfers approximately C$210 million in pension obligations linked to around 860 retirees and beneficiaries. This strategic initiative is designed to de-risk Yellow Pages’ defined benefit pension plan, ensuring that pension benefits for participants remain unchanged while significantly reducing the company’s pension liabilities by approximately 50%.
The acquisition aligns with Yellow Pages’ commitment to prudent financial management in an environment marked by economic uncertainty and increased longevity among retirees. By shifting the investment and longevity risks associated with its pension obligations to a highly rated insurer, Yellow Pages effectively mitigates potential future liabilities, reinforcing its balance sheet. CEO David A. Eckert highlights that this transaction not only solidifies the company’s financial footing but also guarantees that retirees will receive their benefits seamlessly through BMO Insurance starting in October 2025. This proactive approach reflects ongoing trends within the corporate sector, where companies are increasingly seeking to manage the complexities associated with pension commitments.
Funding for the annuity purchase will be sourced directly from the assets of the pension plan, with an additional C$4 million contribution planned by June 2026, pending board approval. This decision underscores Yellow Pages’ strategic focus on securing realized investment gains while addressing the pressing challenges posed by fluctuating interest rates and the rising costs of maintaining pension plans. Additionally, the company anticipates recognizing a non-cash net settlement loss in its financials for the second quarter of 2025 as a result of this transaction, marking it as a significant step in the organization’s ongoing efforts to ensure the long-term sustainability of its pension scheme.
In conjunction with its pension strategy, Yellow Pages continues to operate its diverse portfolio of leading online properties, such as YP.ca and Canada411, which facilitate essential connections within the local economy. The company’s commitment to enhancing financial stability through the recent annuity acquisition exemplifies its forward-thinking approach in navigating the complexities of modern financial management while maintaining a strong service offering to its users. Such strategic maneuvers not only benefit the company but also reinforce its dedication to the welfare of its employees and stakeholders in an evolving market landscape.