Allergan Aesthetics, an AbbVie company, launches Faces of Natrelle testimonial program

Irvine, Calif., Feb. 3, 2026 — Allergan Aesthetics, an AbbVie company, announces the nationwide launch of the Faces of Natrelle® Testimonial Program, inviting eligible breast augmentation and reconstruction patients to share photos, videos and written testimonials. The program asks women who underwent surgery at age 22 or older to submit content for potential feature across Natrelle’s social media, website and other brand channels, positioning real patient stories as an educational resource for those considering aesthetic or reconstructive breast procedures.

Nicole Mowad-Nassar, president of Global Allergan Aesthetics and senior vice president at AbbVie, says the initiative is “about honoring the stories, the decisions, and the transformations of women with breast implants.” The company frames the program as an effort to counter what it describes as outdated perceptions and a lingering culture of silence around breast procedures, and to reflect diverse experiences that can offer clarity and confidence to prospective patients navigating both elective and medically indicated paths.

Selected augmentation participants who are members of AbbVie’s Allē® loyalty program may receive a $500 Allē gift card if their submissions are chosen and approved, with terms, eligibility limits and availability noted by the company; patients who underwent reconstruction are explicitly not eligible for compensation. Natrelle emphasizes that submissions should include a photo or video plus a written account of the patient’s experience with Natrelle Breast Implants, and that featured content will be used to inform and support others contemplating similar procedures.

Patient voices and stigma around breast procedures

Breast augmentation and reconstruction remain among the most popular cosmetic and reconstructive surgeries in the United States, and Allergan frames the Faces of Natrelle program as an attempt to normalize patient narratives and provide peer-driven information. The company highlights the program as part of a broader push to champion women’s voices at each step of the breast aesthetics journey, using firsthand accounts to supplement clinical information and provider consultations.

Marketing strategy and patient engagement for AbbVie

The testimonial initiative aligns with AbbVie’s wider emphasis on patient engagement and direct-to-consumer communication within its aesthetics unit, leveraging social platforms and loyalty programs to build brand trust. By amplifying patient testimonials and linking participation to Allē benefits for some contributors, Allergan seeks to strengthen Natrelle’s presence in a competitive cosmetic device market while positioning patient stories as central to decision-making.