Back/APC Boosts Flexibility and Quality with New In-House Cylinder Engraving Technology
USA·January 22, 2026·pkg

APC Boosts Flexibility and Quality with New In-House Cylinder Engraving Technology

ED
Editorial
Cashu Markets·2 min read
TL;DR
  • American Packaging Corporation invests in in-house cylinder engraving technology to enhance operational efficiency and print quality.
  • APC's advanced capabilities allow for High Definition engravings, providing significant advantages for brand owners in flexible packaging.
  • The company integrates internal engraving with external partnerships to ensure exceptional value and agility in a changing market.

APC Enhances Flexibility and Quality with In-House Cylinder Engraving Technology

American Packaging Corporation (APC) fortifies its position in the flexible packaging industry by investing in advanced gravure cylinder engraving capabilities at its Columbus, Wisconsin Center of Excellence. This strategic move comes in response to a notable decline in third-party engraving capacity, which has posed challenges in accessing rotogravure cylinders. By establishing in-house engraving capabilities, APC not only enhances its operational efficiency but also ensures a higher quality of print production. This investment allows the company to produce High Definition (HD) certified engravings, offering significant advantages to brand owners, including premium HPE Roto™ gravure print quality and improved process control.

Mark Krueger, Director of Operations for APC's Rotogravure Printing and Laminating Centers of Excellence, highlights that few companies in the flexible packaging sector possess both in-house cylinder engraving and the personnel expertise required for precision results. By integrating internal capabilities with external engraving partnerships, APC aims to provide exceptional value to its clients while ensuring business continuity. This collaborative approach enhances communication with brand owners, enabling APC to address current consumer demands effectively and remain agile in a rapidly evolving market landscape.

With a family-owned legacy dating back to 1902, APC operates six Centers of Excellence across the United States, employing around 1,300 professionals. The company's commitment to investing in state-of-the-art facilities and capabilities reflects its dedication to sustainable practices and customer satisfaction. By adopting advanced engraving technology, APC not only reinforces its competitive edge in the flexible packaging market but also positions itself to meet the evolving needs of its clients, ensuring that they remain at the forefront of industry innovation.

In addition to APC’s advancements, the flexible packaging industry sees innovation from other players, such as StePacPPC. The company has introduced a new Modified Atmosphere Packaging solution aimed at preserving the quality of pitaya during long transport durations. This development highlights the ongoing evolution of packaging solutions tailored to meet specific agricultural challenges, further emphasizing the importance of advanced technology in maintaining product integrity.

As APC continues to refine its capabilities, the emphasis on in-house production reflects broader trends in the packaging industry, where companies seek to enhance efficiency and responsiveness. This focus on innovation and quality assurance not only benefits APC but also serves to elevate standards across the flexible packaging sector.

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