APC Enhances Flexible Packaging with In-House Gravure Cylinder Engraving Investment

Graphic Packaging's Strategic Move in Flexible Packaging

In recent developments within the flexible packaging sector, American Packaging Corporation (APC) makes a significant investment in advanced gravure cylinder engraving capabilities at its Columbus, Wisconsin Center of Excellence. This strategic enhancement comes in response to a noticeable decline in third-party engraving capacity, which has posed challenges for companies reliant on rotogravure cylinder availability. With this new in-house capability, APC aims to produce High Definition (HD) certified engravings that promise a suite of benefits for brand owners. These include the premium HPE Roto™ gravure print quality, improved process control, and faster speed-to-market, which collectively enhance the agility and responsiveness of their operations.

Mark Krueger, the Director of Operations for APC's Rotogravure Printing and Laminating Centers of Excellence, emphasizes that few competitors in the flexible packaging landscape possess both in-house cylinder engraving capabilities and the necessary personnel expertise to achieve the precision required for high-quality outputs. By establishing this in-house engraving technology, APC is not only enhancing its service offerings but also improving collaboration with internal and external engraving partners, thereby ensuring exceptional value and business continuity for its customers. This integrated approach positions the company to meet current consumer demands while also paving the way for future innovations in packaging solutions.

Founded in 1902 and still family-owned, APC operates six Centers of Excellence across the United States, employing about 1,300 professionals dedicated to excellence in packaging solutions. The company’s commitment to investing in state-of-the-art facilities and capabilities reflects its focus on sustainability and customer satisfaction. By bolstering its engraving technology, APC reaffirms its leadership in the flexible packaging market and its capability to adapt to the evolving needs of its clients.

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